What's Coming for Creative Business in 2026: My Top 5 Predictions

What once worked… doesn’t anymore.What used to sell… isn’t.And the rules we built our businesses on — they’re quietly — and quickly! — changing.

If you’ve been feeling like the creative business world has shifted — you’re not imagining it.

Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear look at what’s really happening in the creative industry right now.

In today's episode — Part 1 — I'm sharing my top five predictions for what’s coming, what’s changing, and where the opportunity lies for those of us building creative businesses that are not only meant to last — but that feel good, and aligned with who we are, and how we want to show up in the world.

Change is inevitable, and the quicker we are at embracing it, the better off we will be. The more we understand what’s coming our way, the better equipped we are to build businesses that last.

Let's begin...

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