Imprint with Natalie Walton

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.THIS EPISODE FOCUSES ONCatilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiquesThe joyful experience of creating her books with her motherHow creativity was engrained in her childhoodHer passion for travel & how this was developed in her formative yearsStudying business & marketing at universityThe threads of her journey showing up in her workStarting her interior design practice & getting her first clientHow one small job can create future workWhy Caitlin chooses to charge hourlyThe value of word-of-mouth referralsCaitlin’s interior design processHer instinct for design & stylingFEATURED ON THIS EPISODEPlanning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register hereCaitlin’s websiteCaitlin’s new book Sense of PlaceCaitlin’s Instagram @caitlinflemmingMy course The Styling MasterclassCaitlin’s first book Travel HomePhotographer Stephanie RussoBook Create by Ali HeathBusiness of Home podcastSophie Ashby on Business of Home podcastThe Interior Collective podcastBand Imagine DragonsPodcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Discover how proximity can cloud your vision as a creative. Learn nine overlooked strategies to boost your work's visibility, particularly in the interior design realm. Gain insights on enhancing marketing tactics and optimizing online presence. These practical tips will help you share your beautiful creations more effectively, transforming overlooked gems into recognized masterpieces. Stop missing what’s right in front of you and start creating the momentum your business needs.

Join Jodi Wilson, the author of 'Practicing Simplicity', as she shares her inspiring journey towards a less distracted life. She recounts the life-changing lessons learned during her family's two-year caravan trip around Australia, emphasizing the importance of small, sustainable choices. Jodi discusses the balance between embracing simplicity and navigating societal pressures while offering practical tips for mindful consumption. This conversation is a gentle reminder that transforming your life can begin with simple steps taken right where you are.

Are you clear on your niche?Do you know how to stand out?And attract the right people into your world?When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed.In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who you attract into your world.Listen now to gain practical, real-world steps to help you identify your style signature, refine your visual identity, and use your aesthetic as a strategic advantage.Whether you're an interior designer, stylist, or creative entrepreneur, this episode will help you gain clarity, build confidence, and align with the work you’re truly meant to do.Join the free live training: nataliewalton.com/confident Learn how to uncover your unique style and use it to grow your business with confidence.Share your review of the podcast with me to get FREE access to Design & Grow Starter: https://j099agp88l2.typeform.com/reviewimprint~GO DEEPER➤ Join Design & Grow: My Exclusive Program To Help You Grow Your Dream Creative Business.➤ Learn How To Style with Clarity & Confidence with this Free Training. Register now: https://www.nataliewalton.com/confident➤ Sign up for Free Weekly Insights On All Things Interiors, Creativity, Business Growth and More.Let’s connect!Instagram: instagram.com/nataliewaltonWebsite: nataliewalton.comFree Weekly Newsletter: nataliewalton.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What happens when you trust your gut, follow your creative instincts, and give yourself permission to do things your own way? In this episode, I’m sitting down with celebrated designer and author Leanne Ford to talk about her unconventional path from fashion to interiors, the story behind her book The Slow Down, and why she’s more interested in how a space feels than following trends.Leanne opens up about embracing imperfection, honouring intuition, and designing homes that tell a story — including her own historic home in Pennsylvania. We explore the messy magic of creativity, the push-pull between art and business, and why protecting your energy is one of the most important decisions you can make.I wanted to bring this episode back because it doesn’t matter if you're a creative at heart or simply curious about living with more intention, this episode is a joyful reminder to trust yourself — and create the life and spaces that feel most like you.>> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident>> Want to thrive in your creative business? Come join Design & Grow and take advantage of a new & exciting offer. Click here to get started today: www.nataliewalton.com/grow >> Ready to take your interiors to the next level? Join The Styling Masterclass now: www.nataliewalton.com/thestylingmasterclass~Let’s connect!Instagram: instagram.com/nataliewaltonWebsite: nataliewalton.comFree Newsletter: www.nataliewalton.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What if the key to true success isn’t about speeding up, but slowing down?What if it’s not about doing more — but doing less, better?In this episode, I’m sharing how I’ve been rethinking business through the lens of slow living — and why this gentle, grounded approach might be the most powerful way forward.You’ll hear a simple 10-step framework to help you change the way you do business, and feel better in the process.Want to go deeper?Apply now for my 1:1 business mentorship intensive to help you design a business you truly love: www.nataliewalton.com/mentorLet’s connect!Instagram: instagram.com/nataliewaltonWebsite: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Curious about Substack? This discussion breaks down its potential for creatives and entrepreneurs. Find out why engagement on platforms like Instagram is plummeting and what it means for you. Learn the true earning potential and what makes a newsletter stand out. Avoid common pitfalls for beginners while exploring if this is the right moment to jump in. Whether you’re just newsletter-curious or keen to build a robust community, this talk offers valuable insights for your next step!

After a season of change or challenge, it’s natural to question your path, stop trusting your decisions — or feel disconnected from what once brought you joy.  In this personal episode, I share a simple but powerful question that helped me reframe my relationship with joy, regain clarity, and get back on track. If you’ve been second-guessing your choices, or feeling stuck, this episode will help you start making progress with confidence again. >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident >> Want to thrive in your creative business? Come join Design & Grow and take advantage of a new & exciting offer. Click here to get started today: www.nataliewalton.com/grow  >> Ready to take your interiors to the next level? Join The Styling Masterclass now: www.nataliewalton.com/thestylingmasterclass ~ Let’s connect! Instagram: instagram.com/nataliewalton Website: nataliewalton.com Download Your Essential Guide to Style with Clarity & Confidence: nataliewalton.com/handbook Get Your FREE Step by Step Plan to Design & Grow Your Dream Creative Business: nataliewalton.com/thrive  Access Podcast Shownotes: www.nataliewalton.com/podcast Take the Podcast Survey: www.nataliewalton.com/podcastsurvey  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Most of the time, trends are a waste of time and money — but they can actually help you discover your unique style. In this episode, I’ll show you how to use trends as a filter to uncover your aesthetic, stand out authentically, and attract clients who value your creative vision. Inside, you’ll learn: → Why trends aren’t the real problem — and how to filter them with intention → How to uncover the unique thread that runs through your work → The simple shift that makes your styling — and your marketing — more magnetic Want to go deeper? Come join The Confident Stylist — my free training designed to help you elevate your expertise and grow your design business. Sign up here: https://www.nataliewalton.com/confident >> Ready to finally thrive in your creative business? Come join Design & Grow and take advantage of a new & exciting offer. Click here to get started today: www.nataliewalton.com/grow  >> Ready to take your interiors to the next level? Join The Styling Masterclass now: www.nataliewalton.com/thestylingmasterclass ~ Let’s connect! Instagram: instagram.com/nataliewalton Website: nataliewalton.com Download Your Essential Guide to Style with Clarity & Confidence: nataliewalton.com/handbook Get Your FREE Step by Step Plan to Design & Grow Your Dream Creative Business: nataliewalton.com/thrive  Access Podcast Shownotes: www.nataliewalton.com/podcast Take the Podcast Survey: www.nataliewalton.com/podcastsurvey      This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Struggling to know what to post? Want a simpler way to create content — so you’re not on the content hamster wheel? This episode is for you. Whether you’re capturing a full photoshoot or just snapping your projects on your iPhone, there’s a simple way to turn one styled project into months of magnetic marketing content — without feeling like you’ve swapped your design job for that of a content creator. Inside, I walk you through: → The common mistake most creatives make when sharing their work → One styling shift that changes how your content performs → My 5-step process to turn a single project into a long-term content library → How to repurpose your imagery across platforms — and connect it back to your offers If you’re tired of constantly creating from scratch — and want a more intentional, sustainable content strategy — this is the missing piece. 📥 Download your free copy of The Styling Playbook for Interior Designers at nataliewalton.com/playbook ➤ Save your seat for the free live training The Confident Stylist at nataliewalton.com/confident This is Part 2 of the Styling Strategy Series — a 3-part mini-series designed to help you elevate your styling, expand your visibility, and attract your dream clients with clarity and confidence.     >> Join A New Interior Styling Training: Learn How To Style Like An Expert >> Click here to register now: https://www.nataliewalton.com/confident >> Want to thrive in your creative business? Come join Design & Grow and take advantage of a new & exciting offer. Click here to get started today: www.nataliewalton.com/grow  >> Ready to take your interiors to the next level? Join The Styling Masterclass now: www.nataliewalton.com/thestylingmasterclass ~ Let’s connect! Instagram: instagram.com/nataliewalton Website: nataliewalton.com Download Your Essential Guide to Style with Clarity & Confidence: nataliewalton.com/handbook Get Your FREE Step by Step Plan to Design & Grow Your Dream Creative Business: nataliewalton.com/thrive Access Podcast Shownotes: www.nataliewalton.com/podcast Take the Podcast Survey: www.nataliewalton.com/podcastsurvey  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com