

Digital Health Heavyweights
Norm Volsky
This conversational podcast brings you exclusive interviews with all the Heavyweights in Digital Health. Hosted by Norm Volsky, a top industry headhunter, whose team helped scale companies including Livongo, Hinge Health, Lyra, Virta, Progyny and many more. This series will bring listeners insights into the latest trends, technologies, and strategies driving the digital health revolution.In each episode, Norm sits down with some of the most influential and innovative leaders in healthcare technology today from legendary founders who have built successful companies, venture capitalists who have led funding rounds, HR/Benefits leaders at forward thinking companies, Consultants and Brokers at the top benefits consulting firms, and other impactful visionaries challenging the status quo in healthcare. Listeners can learn from the industry greats who have created what we now know as health benefits, and who are changing the face of healthcare as we know it.Whether you're a healthcare professional, a tech enthusiast, a start-up founder, benefits aficionado, jobseeker in Digital Health, or simply curious about the future of healthcare, Digital Health Heavyweights has something for you.
Episodes
Mentioned books

Aug 26, 2024 • 55min
Episode 50 - Glen Tullman, Chief Executive Officer at Transcarent
SummaryWelcome to our 50th episode the of the Digital Health Heavyweights Podcast! Today is the biggest one yet. Norm interviews Glen Tullman, CEO of TransCarent and former CEO of Livongo and Allscripts, who discusses his journey in the digital health space. Glen shares how he got into healthcare and the impact his mentors had on him. Tullman emphasizes the importance of trying new things and learning from failures. He also talks about his experience building Allscripts and the success of Livongo in improving healthcare outcomes. Tullman's guiding principles include making a difference, giving back, and staying connected with people. Glen Tullman discusses the importance of experience and embracing simple values in order to succeed. He explains why Livongo decided to focus on the employer channel and how it benefited both the company and the employees. Tullman also highlights the need to make healthcare more affordable and accessible, and how TransCarent aims to achieve that. He emphasizes the power of technology and the importance of creating a seamless and personalized healthcare experience. Glen shares his philosophy on hiring and developing talent, including the value of radical honesty and learning from mistakes. Takeaways🌟 Glen Tullman got into healthcare after being encouraged by a mentor to make a difference and help people.🔍 He believes in trying new things and learning from failures, which has been a key factor in his success.🏥 Tullman's experience building Allscripts and leading Livongo demonstrated the importance of creating impactful healthcare solutions.🎯 His guiding principles include making a difference, giving back, and staying connected with people. Embracing experience and learning from mistakes is crucial for success.🏢 The employer channel can be a valuable channel for digital health companies.💰 Healthcare needs to be more affordable and accessible.🔧 Technology can revolutionize the healthcare experience.👥 Hiring and developing talent requires a strong vision, energy, and radical honesty. Chapters 00:00 Introduction and Glen Tullman's Background04:02 Pivoting Allscripts: Electronic Prescribing and User-Friendly EMR08:47 The Founding Story of Livongo: Creating a Loved Healthcare Experience16:25 Glen Tullman's Guiding Principles and Values29:07 Learning from Successes and Failures31:43 TransCarent: A Comprehensive Platform36:02 Creating a Culture of Radical Honesty41:35 The Importance of Feeling Like You're Winning54:57 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Aug 21, 2024 • 41min
Episode 49 - Matt Buder Shapiro, Chief Marketing Officer at Vytalize Health
Welcome back for Episode 49 of The Digital Health Heavyweights Podcast! In today’s episode, Norm interviews Matt Buder Shapiro, the Chief Marketing Officer of Vytalize Health, who was recently named the fastest growing company in the country by INC. Magazine. Matt shares his journey as an entrepreneur and the challenges he faced while scaling his previous company, MedPilot. He also discusses the acquisition of MedPilot by Vytalize Health and the opportunities it presented. Matt explains how Vytalize Health aims to accelerate the transition to value-based care by supporting primary care doctors and improving patient outcomes. The success of Vytalize Health can be attributed to its talented team and their dedication to solving healthcare challenges. Vytalize is a company focused on value-based care and changing lives. They have a shared vision and mission as a company, which contributes to their success. Building a strong culture is a priority for Vytalize, and they have a unique culture due to being a fully remote company. They prioritize the happiness of their employees and invest in their growth. Vytalize's marketing strategy focuses on building trust with physicians and aligning incentives. They have a team dedicated to driving behavior change and trust with practices. In the next five years, Vytalize aims to continue growing and improving the performance of their practices. Matt Buder Shapiro, the co-founder of Vytalize, also shares insights on being an investor and the importance of trust in healthcare. He emphasizes the impact of food on health and recommends Goodles and Cleveland Kitchen products. Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends. Takeaways🚚 Moving a company from one location to another can have significant benefits, such as access to a supportive ecosystem and target market.🔧 Building a successful startup requires a combination of technical skills, marketing expertise, and the ability to hustle and build relationships.📈 Scaling a business can be challenging, especially when it comes to raising capital and balancing financial needs.🤝 Acquisitions involve complex negotiations and considerations of various stakeholders' opinions and interests.🏥 Transitioning to value-based care in healthcare is an uphill battle, but it offers potential benefits for patients, healthcare providers, and the overall population.🌟 The success of a company is often attributed to its talented team and their commitment to solving important problems. Vytalize's success is attributed to their shared vision and mission as a company.🏠 Building a strong culture is a priority for Vytalize, and they have a unique culture as a fully remote company.🤝 Vytalize focuses on building trust with physicians and aligning incentives to drive behavior change.📅 In the next five years, Vytalize aims to continue growing and improving the performance of their practices.🥗 Matt Buder Shapiro recommends Goodles and Cleveland Kitchen products for healthy and delicious food options.🏃♂️ Matt's personal wellness practices include integrating exercise into his day, prioritizing sleep, and spending time with family and friends. Chapters 00:00 From New York to Cleveland: The Best Decision for Entrepreneurship03:31 MedPilot: Helping Patients Manage Medical Expenses07:53 Navigating the Acquisition Process: Challenges and Success13:13 Vitalize Health: Accelerating the Transition to Value-Based Care18:04 Primary Care Doctors:Follow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Aug 12, 2024 • 52min
Episode 48 - Inbal Tirosh, Co Founder & CEO of Livez
SummaryHello and welcome back to the Digital Health Heavyweights Podcast!In today’s episode, Norm interviews Inbal Tirosh, the CEO and founder of Livez. They discuss Inbal's background in tech and her passion for preventative care. Inbal shares her experiences in transforming various markets and the lessons she learned from both successes and failures. They also delve into the founding story of Livez and how the company is pioneering disease prevention through mobile phone screenings. Inbal highlights the successes of Livez, including the automation of prevention and the trust gained from industry leaders. They also touch on the challenges of building a healthcare company and the unique aspects of the healthcare market. Finally, they explore how Livesz screening solution detects 85% of preventable diseases and the impact it has on reducing healthcare claims. Livez is a preventive health platform that uses holistic screening to identify health risks and guide individuals towards appropriate interventions. The platform aims to shift the focus from treatment to prevention by helping employers and health plans prioritize the health of their population. Livez also partners with other health apps to increase engagement and provide comprehensive care. The company's success lies in its ability to align with the goals and priorities of employers and insurers. Livez plans to expand globally and believes that the future of healthcare lies in personalized, predictive, proactive, and preventive medicine (P4). Takeaways 📌 Inbal Tirosh is the CEO and founder of Livez, a company that is pioneering disease prevention through mobile phone screenings.🎯 Livez aims to enable every individual to prevent and detect 85% of diseases early by making screenings easy and convenient.🏆 The company has achieved significant success, with people getting screened and taking immediate action, and gaining the trust of industry leaders.🤝 Building a healthcare company requires collaboration with various stakeholders, and the focus on prevention is a unique aspect of the healthcare market.🌐 Livez screening solution covers more than 50 clinical domains and 120 screenings and vaccines, impacting 75% of healthcare claims. Livez is a preventive health platform that focuses on holistic screening and interventions to prevent chronic diseases.🏥 The platform helps employers and health plans prioritize the health of their population by identifying health risks and guiding individuals towards appropriate interventions.🔗 Livez partners with other health apps to increase engagement and provide comprehensive care.🔮 The future of healthcare lies in personalized, predictive, proactive, and preventive medicine (P4). Chapters 00:00 Introduction and Background02:20 Experiences in Transforming Markets05:09 Transition to Venture and Learnings08:18 Founding Story and Personal Connection10:37 Successes and Impact of Livez20:15 Unique Aspects of Building a Healthcare Company27:41 Impact of Livez on Healthcare Claims29:41 Shifting from Treatment to Prevention33:01 Partnering for Comprehensive Care36:32 The Global Expansion of Preventive Health41:44 Closing Big Accounts: The Journey to Success44:19 Advice for Entrepreneurs: Validate Your Idea Before Building46:20 Crucial Traits for Founders: Determination and Resilience50:02 Living a Wellness Journey: Prevention in Action54:02 Healthy Eating and Prevention: Whole Foods and Whole IngredientsFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Aug 5, 2024 • 55min
Episode 47 - Elina Onitskansky, Founder & CEO at Ilant Health
SummaryWelcome back for Episode 47 of the Digital Health Heavyweights Podcast! Today Norm is joined by Elina Onitskansky, founder and CEO of Ilant Health, who discusses her journey in healthcare and the unique approach her company takes in obesity management. She emphasizes the importance of value-based care, which focuses on driving member experience, clinical value, and financial sustainability. Elina highlights the need for personalized solutions in obesity management and challenges the belief in a one-size-fits-all approach. She also emphasizes the value of combining digital health innovation with high-touch care and the importance of non-judgmental engagement in supporting individuals with obesity. Ilant focuses on providing high-quality, value-based care for obesity management. They work with employers and health plans to create personalized programs that align with the needs of their members. The goal is to engage the right individuals and provide them with the most effective treatment options, whether it's medication, surgery, or behavioral therapy. Ilant emphasizes data-driven decision-making and open communication to ensure the best outcomes for their members. They aim to de-average care and drive better value in the obesity management space. Takeaways🩺 Value-based care in obesity management involves driving member experience, clinical value, and financial sustainability.💡 Personalized solutions are crucial in obesity management, as there is no one-size-fits-all approach.🌐 Combining digital health innovation with high-touch care is essential for effective healthcare solutions.🤝 Non-judgmental engagement is crucial in supporting individuals with obesity and promoting positive health outcomes. Ilant focuses on providing high-quality, value-based care for obesity management.🏢 They work with employers and health plans to create personalized programs that align with the needs of their members.📊 Ilant emphasizes data-driven decision-making and open communication to ensure the best outcomes for their members.🔍 They aim to de-average care and drive better value in the obesity management space. Chapters00:00 Introduction to Elina Onitskansky and Ilant Health02:42 Value-Based Care in Obesity Management06:14 Personalized Treatment in Obesity Management08:42 The Importance of Non-Judgmental Engagement14:37 The Role of Consulting Experience in Healthcare Leadership28:40 Value-Based Care for Obesity Management30:42 Personalized Programs for Employers and Health Plans33:49 Engaging People on What's Meaningful for Them45:55 Finding Aligned Investors51:53 Reducing Stress and Balancing Work-Life54:42 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jul 30, 2024 • 42min
Episode 46 - Ed Likovich, CEO & Dr. Bob Mirksy, CMO at Nymbl Science
SummaryIn this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Ed Likovich, CEO and founder of Nymbl Science, and Dr. Bob Mirsky, Chief Medical Officer at Nymbl. Nymbl is a scientifically proven fall prevention program for Medicare Advantage members. Ed Likovich shares that his inspiration for founding Nymbl came from his grandfather's fall-related death and the impact it had on his family. Dr. Mirsky explains how Nymbl helps elderly patients stay independent and active by retraining their balance reflex. They discuss the importance of addressing balance and other age-related issues early on to prevent falls and improve overall well-being. Nymbl's personalized program combines exercise, cognitive challenges, and medical education to engage older adults and reduce falls. They also discuss the changing vendor space in digital health, with a shift towards at-risk payment models based on real ROI. Nymbl has a high adoption rate among older adults and can engage them effectively by meeting them where they are and providing valuable information. They have conducted the world's largest fall prevention study and found that they can prevent about 20% of injurious falls. Nymbl's actuarial model, developed with the help of Dr. Bob, has helped them guarantee outcomes and differentiate themselves in the fall prevention space. The challenges they have faced include the time and capital required to gather evidence and gain the attention of health plans.Takeaways 🔬 Nymbl Science is a scientifically proven fall prevention program for Medicare Advantage members.💔 The inspiration for founding Nymbl came from Ed Likovich’s grandfather's fall-related death and the impact it had on his family.🏃♂️ Nymbl helps elderly patients stay independent and active by retraining their balance reflex.🛡️ Addressing balance and other age-related issues early on is crucial to prevent falls and improve overall well-being.💪 Nymbl's personalized program combines exercise, cognitive challenges, and medical education to engage older adults and reduce falls.📉 The vendor space in digital health is shifting towards at-risk payment models based on real ROI. Nymbl has a high adoption rate among older adults and engages them effectively by meeting them where they are and providing valuable information.🌍 They have conducted the world's largest fall prevention study and can prevent about 20% of injurious falls.📊 Nymbl's actuarial model, developed with the help of Dr. Bob, has helped them guarantee outcomes and differentiate themselves in the fall prevention space.⏳💰 The challenges they have faced include the time and capital required to gather evidence and gain the attention of health plans. Chapters 00:00 Introduction to Nymbl Science and Guests02:24 Inspiration to Enter Healthcare and Found Nymbl Science07:02 Nymbl’s Mission and Impact on Elderly Patients10:12 Proactive Measures to Prevent Falls in Middle-Aged and Older Adults14:50 Nymbl’s Target Market and Strategy21:50 The Changing Vendor Space in Digital Health23:17 Fall Prevention and Health Outcomes24:20 Misconceptions about Treating Older Adults27:05 Challenges and Successes in the Healthcare Industry31:20 Identifying Risk Levels and Delivering Interventions32:40 Advice for Founders and Clinicians36:00 The Crucial Traits for Founder Success36:54 Personal Wellness Practices for a Healthy Lifestyle41:37 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jul 22, 2024 • 47min
Episode 45 - Elan Adler, Co-Founder & CEO and Melinda Raymond, SVP of Sales at OneImaging
Welcome back for Episode 45 of the Digital Health Heavyweights Podcast. Today we are thrilled to sit down with Elan Adler, Co-Founder and CEO at OneImaging. Also joining us today is Melinda Raymond, SVP of Sales at OneImaging. SummaryOneImaging is a radiology network that aims to reduce the cost of medical imaging by as much as 80% for employers. The founder, Elan Adler, has a background in healthcare and saw the need for more affordable and accessible imaging services. OneImaging has identified the challenges of high costs, lack of transparency, and complexity in the imaging industry. The company aims to simplify the process, provide cost-effective options, and educate employers and patients about the importance of imaging. They started by targeting employers as their customers and have seen success in reducing costs and improving access to quality imaging services. One Imaging has developed a solution that reduces administrative costs in healthcare to near zero, addressing the challenge of high healthcare costs. They have built a culture that focuses on providing imaging services and value to patients, resulting in significant savings for employers. By targeting specific individuals and offering cost savings, One Imaging has been able to generate interest and engagement even before launching. The company has built a network of over 4,000 accredited imaging centers, ensuring timely access to imaging services. They have also implemented a seamless patient experience, from receiving the referral to scheduling the appointment and receiving the results. The company's focus on imaging and its ability to reduce costs has the potential to change the entire care plan for patients, especially in critical areas like oncology and heart care. Takeaways💡 One Imaging is a radiology network that reduces the cost of medical imaging by up to 80% for employers.🎯 The founders identified the challenges of high costs, lack of transparency, and complexity in the imaging industry.🌟 They aim to simplify the process, provide cost-effective options, and educate employers and patients about the importance of imaging.🚀 They started by targeting employers as their customers and have seen success in reducing costs and improving access to quality imaging services. One Imaging has developed a solution that reduces administrative costs in healthcare to near zero.💼 The company has built a culture that focuses on providing imaging services and value to patients, resulting in significant savings for employers.📈 By targeting specific individuals and offering cost savings, One Imaging has been able to generate interest and engagement even before launching.🏥 The company has built a network of over 4,000 accredited imaging centers, ensuring timely access to imaging services.⏱️ One Imaging has implemented a seamless patient experience, from receiving the referral to scheduling the appointment and receiving the results.💬 The company's focus on imaging and its ability to reduce costs has the potential to change the entire care plan for patients, especially in critical areas like oncology and heart care.🌱 The founders and team members prioritize their own wellness by engaging in regular exercise and healthy eating habits. Chapters00:00 Journey in Healthcare and Radiology06:48 Impact of Radiology Services12:06 Transition to Employer Sales25:16 Revolutionizing Healthcare Technology: The Success of One Imaging28:37 Building a Network of Imaging Centers: Challenges and Solutions36:51 Enhancing PatFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jul 16, 2024 • 1h 3min
Episode 44 - Peter Bridges, Managing Partner at Peter Bridges Partners LLC
Welcome back to The Digital Health Heavyweights Podcast for episode 44. In today’s episode, Norm Volsky interviews Peter Bridges, the former Chief Commercial Officer at Ginger, a successful digital health company. Peter shares his experience at Ginger and discusses the challenges and successes he encountered during his time there. He emphasizes the importance of hiring great talent, having a clear focus, and building a strong sales culture. Peter also highlights the significance of mindset, listening skills, and intention in sales interactions. In this conversation, Norm and Peter discuss the importance of being congruent and present in sales interactions. They emphasize the need to listen actively and focus on the other person's best interest. They also highlight the significance of having discipline and consistency in sales, as well as setting clear goals and understanding the value proposition for the other party. Peter shares his insights on hiring introverts for sales roles and the importance of storytelling in capturing attention. They also discuss the key qualities of successful salespeople, such as optimism, resilience, and the ability to ask insightful questions. Peter provides practical tips for salespeople, including bringing up the topic of budget early in the conversation and asking evidence and impact questions to demonstrate value. They also touch on the importance of understanding the decision-making process and tailoring the conversation to the client's needs. Finally, they discuss their personal approaches to wellness, including exercise and rest. Takeaways🌟 Hiring great talent is crucial for success in the digital health industry.🎯 Having a clear focus and strategy is essential for scaling and growth.🏆 Building a strong sales culture requires investing in the development of salespeople and creating a shared mindset.💡 Mindset, listening skills, and intention play a significant role in sales interactions. Be congruent and present in sales interactions, actively listening and focusing on the other person's best interest.🔑 Have discipline and consistency in sales, doing what needs to be done every single time.🎯 Set clear goals and understand the value proposition for the other party.🤝 Hire introverts for sales roles, as they tend to be less self-centered and better listeners.📚 Use storytelling to captivate attention and leave a lasting impression.✨ Key qualities of successful salespeople include optimism, resilience, and the ability to ask insightful questions.💬 Bring up the topic of budget early in the conversation and ask evidence and impact questions to demonstrate value.🎯 Understand the decision-making process and tailor the conversation to the client's needs.🌱 Practice wellness through exercise and rest. Sound Bites"Hiring great talent is crucial for success in the digital health industry.""Having a clear focus and strategy is essential for scaling and growth.""Building a strong sales culture requires investing in the development of salespeople and creating a shared mindset.""How do I show up? How do I not just listen until I hear something that I can talk about?""Being a great salesman is not rocket science. It's having the discipline to do it every single time.""Go in, what am I trying to accomplish? Does it align with the other person's best interest?" Chapters00:00 Introduction and Background01:30 Success and Evolution of Ginger07:08 Challenges and Successes at Ginger09:21 Key Success Factors anFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jul 8, 2024 • 48min
Episode 43 - Bill Georges, Healthcare Investor at AlleyCorp
Welcome back to the Digital Health Heavyweights podcast for episode 43.In today’s sit-down, Norm Volsky interviews Bill Georges, a partner on AlleyCorp's healthcare team. Bill shares his career journey in healthcare and his role at AlleyCorp. He discusses the mission of AlleyCorp and its impact on the healthcare landscape. Bill also talks about his experience at Blue Cross Blue Shield in New Jersey and how it has shaped his perspective as an investor. He shares insights into strategic discussions that shape healthcare organizations and highlights the importance of being nimble and having founder-market fit. Bill also mentions some of the successful investments made by AlleyCorp. In this conversation, Bill Georges discusses two companies that AlleyCorp has incubated: Pearl Health and Lilac. He emphasizes the need for a supportive ecosystem to build successful value-based care companies and highlights the resistance to change in the payer ecosystem. Bill also shares the importance of followership and the traits he looks for in founders. He mentions that AlleyCorp sources deals through its network and emphasizes the need for founders to be ready to address the hot buttons of early-stage venture capitalists. Bill also talks about reducing stress through cycling and racing cars. Takeaways👨💼 Bill Georges leads investments and incubations related to the payer ecosystem at AlleyCorp. 🏢 AlleyCorp is an operating company that focuses on early-stage investing and company building.🏥 Bill's experience at Blue Cross Blue Shield in New Jersey has informed his role as an investor.🔄 Strategic discussions in healthcare organizations require nimbleness and the ability to fail fast.🎯 Founder-market fit is an important factor in successful investments.🚀 AlleyCorp has incubated companies like Pearl Health and Lilac, focusing on building a supportive ecosystem for successful value-based care companies.🛑 The payer ecosystem faces resistance to change, hindering the adoption of value-based care.👥 Followership is an important trait in founders, as they need to be able to attract talented individuals to join their startup despite the risks and sacrifices involved.🔍 AlleyCorp sources deals through its network and looks for founders who are ready to address the hot buttons of early-stage venture capitalists.🚴♂️ Reducing stress can be achieved through activities like cycling and racing cars. Chapters 00:00 Introduction and Career Journey03:05 Alley Corp: Early-Stage Investing and Company Building06:19 Strategic Discussions and Founder Stories09:02 The Importance of Being Nimble and Failing Fast25:07 Exciting Investments in Alley Corp's Portfolio25:36 Challenges and Opportunities in the Healthcare Industry26:42 The Importance of Value-Based Care and Innovation32:08 The Resistance to Change in the Payer Ecosystem35:08 What AlleyCorp Looks for in Founders39:51 Deal Sourcing and Supporting Portfolio Companies42:27 The Significance of Pattern Recognition in Venture Capital44:25 Advice for Founders Raising Funds46:22 Strategies for Reducing Stress and Staying Active48:08 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jun 26, 2024 • 53min
Episode 42 - Cody Fair, Chief Commercial Officer at Noom
Welcome back for Episode 42 of the Digital Health Heavyweights PodcastToday, Norm is joined by Cody Fair, Chief Commercial Officer at Noom, who shares his sales career journey and the challenges and successes he experienced at Paychex and Springbuk. Cody discusses the differences between selling HR tech and health and benefits, emphasizing the focus on outcomes in the latter. Cody also highlights the importance of cultural fit when hiring and building a team. He then talks about his transition to Noom and the impact of the company's weight loss management platform on people's lives. Cody shares the challenges and accomplishments of building the B2B side of Noom and the inspiring customer stories that keep him motivated. Noom has changed the lives of many individuals battling obesity or pre-obesity. The program focuses on behavior change and has been successful in helping people lose weight and maintain it. Weight loss has a significant impact on various aspects of life, including life expectancy, quality of life, mental health, and musculoskeletal health. Noom differentiates itself from other weight management programs by its expertise in behavior change and its focus on supporting individuals taking GLP-1 medications. In the next five years, Noom aims to continue its growth and innovation, particularly in the employer, health plan, and health system spaces. One of Cody’s favorite customer stories is the partnership with Accolade, where a thoughtful program was developed to benefit Accolade's clients. Sales leaders in the healthcare industry face challenges such as vendor fatigue and the need to deliver clear value propositions in virtual meetings. To be successful in sales, continuous improvement is crucial, and dedicating 30 minutes a day to learning and getting better is recommended. Entrepreneurs in the healthcare industry should do thorough research, have mentors, and surround themselves with smart people. The crucial traits for founders to be successful include taking risks, believing in their ideas, and persevering through obstacles. Cody Fair, the guest speaker, practices what he preaches by prioritizing wellness, exercising, and eating healthy. He shares a quick and healthy recipe of ground turkey with peppers, onions, and various vegetables served over rice.Takeways🌐 Cultural fit is crucial when hiring and building a team. 📈 Selling health and benefits requires a focus on outcomes. 🔄 Building the B2B side of a B2C company comes with its challenges. 🏋️♂️ Noom's weight loss management platform has had a significant impact on people's lives. 👥 Customer stories and feedback can be a powerful motivator. Noom has been successful in helping individuals battling obesity or pre-obesity to lose weight and maintain it through behavior change. 🍏 Weight loss has a significant impact on various aspects of life, including life expectancy, quality of life, mental health, and musculoskeletal health. 🧠 Noom differentiates itself by its expertise in behavior change and its focus on supporting individuals taking GLP-1 medications. 🚀 In the next five years, Noom aims to continue its growth and innovation, particularly in the employer, health plan, and health system spaces. 💼 Sales leaders in the healthcare industry face challenges such as vendor fatigue and the need to deliver clear value propositions in virtual meetings. 📚 Continuous improvement is crucial for sales success and dedicating 30 minutes a day to learning and getting better is recommended. 🔍 Entrepreneurs in the healthcare industry should do thorough reFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

Jun 10, 2024 • 47min
Episode 41 - Maria-Helen Maras, Venture & Growth Investor at Kinnevik
Welcome back for episode 41 of the Digital Health Heavyweights Podcast! Today Norm sits down with Maria-Helen Maras, venture and growth investor at Kinnevik AB. Maria shares her insights on healthcare technology, venture capital, and her career journey. She discusses her experience in consultancy, her role as the chief of staff at Pelago, and the focus of Kinnevik in healthcare and biosciences. She also highlights the traits of successful founders and the future of healthcare startups. Maria shares her insights and experiences in the healthcare investment space, discussing the impact of public offerings, the importance of urgency and storytelling, and the key ingredients of a compelling investment pitch. She also delves into deal sourcing, evaluation criteria, and the challenges of the venture capital landscape. Additionally, she provides valuable advice for founders and offers bold predictions for the future of digital health. The conversation concludes with a discussion on personal wellness and healthy eating.Takeaways 🏥🔬 The intersection of technology and science in healthcare presents significant opportunities for disruption and transformation. 🚀💪 Successful founders in healthcare need to be fast learners, persevering, and deeply motivated to make a difference in the complex healthcare industry. 💼💉 Kinnevik's focus on healthcare and biosciences reflects a long-term view of investing and a commitment to supporting companies across their growth stages. 🤝💼 The role of a chief of staff at a startup involves cross-functional working, communication, and knowledge capture, providing valuable insights into the challenges and successes of building a business. 🤝💼 💸⏱️ The funding process for healthcare startups involves a tight and fast process, reflecting the competitive nature of the market and the importance of founder-friendly support from investors. The impact of public offerings on perspectives and urgency in healthcare investment. 🌟💡 The key ingredients of a compelling investment pitch: big vision, engaging founders, clear story, clear plan, and a mix of qualitative and quantitative information. 💼🔍 The importance of deal sourcing, evaluation criteria, and the challenges of the venture capital landscape. 🤖🏥 Bold predictions for the future of digital health, including personalized healthcare and the integration of AI in medical practice. 🤖🏥 🍎🧘♂️ The significance of personal wellness and healthy eating in maintaining a balanced lifestyle, especially in high-stress professions. Chapters 00:00 Introduction to Healthcare Technology and Venture Capital03:03 Career Journey and Consulting Experience05:59 The Role of a Chief of Staff at a Startup09:00 Kinnevik's Focus on Healthcare and Biosciences21:05 The Future of Healthcare Startups45:16 Balancing Wellness and High-Stress Professions Follow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast


