Episode 44 - Peter Bridges, Managing Partner at Peter Bridges Partners LLC

Welcome back to The Digital Health Heavyweights Podcast for episode 44. In today’s episode, Norm Volsky interviews Peter Bridges, the former Chief Commercial Officer at Ginger, a successful digital health company. Peter shares his experience at Ginger and discusses the challenges and successes he encountered during his time there. He emphasizes the importance of hiring great talent, having a clear focus, and building a strong sales culture. Peter also highlights the significance of mindset, listening skills, and intention in sales interactions. In this conversation, Norm and Peter discuss the importance of being congruent and present in sales interactions. They emphasize the need to listen actively and focus on the other person's best interest. They also highlight the significance of having discipline and consistency in sales, as well as setting clear goals and understanding the value proposition for the other party. Peter shares his insights on hiring introverts for sales roles and the importance of storytelling in capturing attention. They also discuss the key qualities of successful salespeople, such as optimism, resilience, and the ability to ask insightful questions. Peter provides practical tips for salespeople, including bringing up the topic of budget early in the conversation and asking evidence and impact questions to demonstrate value. They also touch on the importance of understanding the decision-making process and tailoring the conversation to the client's needs. Finally, they discuss their personal approaches to wellness, including exercise and rest.

 Takeaways

🌟 Hiring great talent is crucial for success in the digital health industry.

🎯 Having a clear focus and strategy is essential for scaling and growth.

🏆 Building a strong sales culture requires investing in the development of salespeople and creating a shared mindset.

💡 Mindset, listening skills, and intention play a significant role in sales interactions. Be congruent and present in sales interactions, actively listening and focusing on the other person's best interest.

🔑 Have discipline and consistency in sales, doing what needs to be done every single time.

🎯 Set clear goals and understand the value proposition for the other party.

🤝 Hire introverts for sales roles, as they tend to be less self-centered and better listeners.

📚 Use storytelling to captivate attention and leave a lasting impression.

✨ Key qualities of successful salespeople include optimism, resilience, and the ability to ask insightful questions.

💬 Bring up the topic of budget early in the conversation and ask evidence and impact questions to demonstrate value.

🎯 Understand the decision-making process and tailor the conversation to the client's needs.

🌱 Practice wellness through exercise and rest.

 Sound Bites

"Hiring great talent is crucial for success in the digital health industry."

"Having a clear focus and strategy is essential for scaling and growth."

"Building a strong sales culture requires investing in the development of salespeople and creating a shared mindset."

"How do I show up? How do I not just listen until I hear something that I can talk about?"

"Being a great salesman is not rocket science. It's having the discipline to do it every single time."

"Go in, what am I trying to accomplish? Does it align with the other person's best interest?"

 Chapters

00:00 Introduction and Background

01:30 Success and Evolution of Ginger

07:08 Challenges and Successes at Ginger

09:21 Key Success Factors an

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