On Strategy Showcase

Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.

In this lively discussion, Martin Weigel, Chief Strategy Officer at AMV BBDO, Lucy Jameson, Founder at Uncommon, and Martin Beverley, Chief Strategy Officer at Adam & Eve DDB, delve into the evolution of advertising planning in London. They explore how planners shaped the industry and the overlooked opportunities in brand strategy. The trio emphasizes the value of real-world research, creativity, and mentorship, sharing insights on crafting impactful brand experiences and the future of strategic thinking in a rapidly changing landscape.

A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.

Tom Claridge, Head of Strategy at U-Studio, Unilever's in-house digital agency, shares insights on turning a failed Pot Noodle launch into a marketing triumph. He discusses the power of humor and self-deprecation in regaining consumer trust. Inspired by brands like KFC, the campaign embraced honesty and creativity on social media, leading to remarkable sales recovery. Claridge also highlights the agility of U-Studio and the significance of authenticity in brand messaging, making a compelling case for innovative strategic responses in challenging market conditions.

An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.

Discover how Michelob Ultra flipped the script on light beer by branding it for the 'social athlete.' The discussion dives into the brand's transformation and innovative strategies that resonate with health-conscious drinkers. Explore the controversial yet captivating advertising choices that blend fitness and beer enjoyment. Learn about the evolving landscape of beer branding, emphasizing consumer identity and lifestyle alignment, as well as the value of flexibility and creativity in marketing approaches.

It shocked us back in 1997 and won an APG Gold. But the question is, given the everyday nature of corrosive and extreme political behavior, have we now become immune to it? You be the judge. Thank you to Jira and The Master of Advertising Effectiveness (MAE) for sponsoring this episode.

This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com. 

The "Doordash-all-the-Ads" Super Bowl initiative won the Titanium Grand Prix at Cannes this year. It was an audacious idea that got eight million submissions and 11.9 billion earned impressions. Thanks to Jira and Tracksuit for supporting our show.