On Strategy Showcase
Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Episodes
Mentioned books
Feb 24, 2020 • 37min
KFC with Wieden+Kennedy's Britton Taylor.
The story behind the rebirth of the Colonel and Kentucky Fried Chicken.
Feb 21, 2020 • 38min
Tourism Australia with Droga5's Will Davie
A movie trailer for a Crocodile Dundee reboot or a tourism campaign? Hear the story behind the creative strategy that framed "Australian Nature."
Feb 15, 2020 • 23min
Orange Theory Fitness with Nigel Carr
How does in-person, as apposed to virtual community influence motivation? That's the Orange Theory versus Peloton story.
Feb 9, 2020 • 42min
ITV rebrand with Lucy Jameson of Uncommon London
In a world of streaming services, find out how a national broadcaster is sharpening its brand.
Feb 1, 2020 • 28min
Audi with Ben Shaw of BBH London
Ben Shaw, Head of Strategy at Bartle Bogle Hegarty (BBH) talks us through the successful evolution of the Audi brand and its definition of "Progressive Premium."
Jan 21, 2020 • 24min
LUVs Diapers with Tiffany Graeff (the planner's perspective)
LUVs Diapers with Tiffany Graeff (the planner's perspective)
Jan 15, 2020 • 20min
Burger King with Jon Carlaw
The strategy behind the irreverent and unique Burger King creative work and how it fuels their messaging.
Jan 10, 2020 • 26min
LUVs with Mason Hedgecoth (the creative's perspective)
The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.
Jan 3, 2020 • 28min
John Lewis Insurance - Tom Sussman
An interview with Adam & Eve's Planning Partner Tom Sussman about the strategy behind the Tiny Dancer campaign for John Lewis Department Stores.
Jan 3, 2020 • 35min
Beats by Dre with Simon Wassef
An interview with Simon Wassef, Chief Strategy Officer of Chiat Day LA. Simon talks us through the strategy behind the successful Beats campaign.
