On Strategy Showcase
Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Episodes
Mentioned books
Oct 8, 2020 • 34min
New Zealand Tourism with Rory Gallery of the Special Group
Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.
Oct 7, 2020 • 1h 21min
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
Sep 27, 2020 • 39min
Brixton Finishing School graduate, Niamh Paul
One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.
Sep 17, 2020 • 29min
Durex Condoms with Chantelle Begley of Havas, London
Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.
Sep 17, 2020 • 33min
Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY
How the brand reconnected with street culture through a series of three themes.
Sep 14, 2020 • 48min
Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve.
17 snips
May 16, 2020 • 58min
Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
May 7, 2020 • 47min
Freelancers Needed. Brand Federation with Matt Williams
Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.
Mar 18, 2020 • 31min
Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London
WARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.
Mar 6, 2020 • 41min
Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect.
Rob Campbell talks cultural strategy and the importance of the edge effect.
