On Strategy Showcase
Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Episodes
Mentioned books
Nov 16, 2020 • 1h 13min
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)
Nov 10, 2020 • 41min
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
How the virtual game influenced the real world.
Nov 10, 2020 • 39min
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
Hear the stories behind Wendy’s multiple social media successes.
Nov 10, 2020 • 35min
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
The story behind "Fearlessly Independent" and the rapid growth of New Balance.
Nov 10, 2020 • 43min
CALM's Project 84 with Will Grundy of Adam & Eve DDB, London
The single image that captured the attention of an entire country. A breathtaking, award-winning campaign that reframed male suicide in the U.K.
Nov 3, 2020 • 35min
Headhunter Stuart Parkin offers tips for planners looking for what’s next
Author of the new 2020 book for planners "Getting Positive," (published after our interview) Stuart shares his advice as a recruiter who specializes in placing planners worldwide. I hope Stuart's advice is helpful to those struggling with what's next.
Oct 27, 2020 • 1h
Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO
A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.
Oct 23, 2020 • 48min
Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director
As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.
Oct 20, 2020 • 44min
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX
How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.
Oct 18, 2020 • 36min
Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain
The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.
