On Strategy Showcase
Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Episodes
Mentioned books
Dec 10, 2020 • 30min
Samsung Mobile with Ed Tse, CSO at Publicis OPTS, New York
The Samsung/Apple rivalry and the breakout moment that changed everything.
Dec 3, 2020 • 27min
OKCupid's return with Wieden + Kennedy's Brian Ritter
The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."
Dec 3, 2020 • 44min
Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London
We learn how planning, during pre-pandemic times, turned around the nursing recruitment efforts for Britain's National Health Service.
Dec 3, 2020 • 39min
Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
The Volvo brand has always been synonymous with safety. However, in the last few years, it has been transforming its notion of what safety means.
Dec 3, 2020 • 22min
Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA
How Kia launched the Telluride as “the car built for the rest of us.”
Dec 3, 2020 • 30min
Waze with Joey Camire of Sylvain Labs, NYC
How the brand "changes the way the world moves through everyday acts of cooperation."
Nov 20, 2020 • 26min
Modelo Beer with Piper Dolan of Ogilvy, Chicago
How this hispanic beer drinkers brand, that celebrated working-class values, expanded into the U.S. general market during a time of unprecedented divisiveness.
Nov 20, 2020 • 1h 10min
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
How Siemens, a company shifting from an industrial manufacturing culture to a professional services mindset, used employees as a force for recruiting new talent.
Nov 16, 2020 • 1h 13min
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)
Nov 10, 2020 • 41min
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
How the virtual game influenced the real world.
