On Strategy Showcase
Fergus O’Carroll
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Episodes
Mentioned books
Jan 9, 2021 • 52min
Faris Yakob and the structural dynamics of marketing
Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.
Jan 4, 2021 • 43min
Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam
Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.
Dec 10, 2020 • 30min
Samsung Mobile with Ed Tse, CSO at Publicis OPTS, New York
The Samsung/Apple rivalry and the breakout moment that changed everything.
Dec 3, 2020 • 22min
Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA
How Kia launched the Telluride as “the car built for the rest of us.”
Dec 3, 2020 • 44min
Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London
We learn how planning, during pre-pandemic times, turned around the nursing recruitment efforts for Britain's National Health Service.
Dec 3, 2020 • 30min
Waze with Joey Camire of Sylvain Labs, NYC
How the brand "changes the way the world moves through everyday acts of cooperation."
Dec 3, 2020 • 39min
Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
The Volvo brand has always been synonymous with safety. However, in the last few years, it has been transforming its notion of what safety means.
Dec 3, 2020 • 27min
OKCupid's return with Wieden + Kennedy's Brian Ritter
The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."
Nov 20, 2020 • 26min
Modelo Beer with Piper Dolan of Ogilvy, Chicago
How this hispanic beer drinkers brand, that celebrated working-class values, expanded into the U.S. general market during a time of unprecedented divisiveness.
Nov 20, 2020 • 1h 10min
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
How Siemens, a company shifting from an industrial manufacturing culture to a professional services mindset, used employees as a force for recruiting new talent.
