Sweathead, A Strategy Podcast

Archana Iyer is a culture junkie, trend spotter, and strategic storyteller. But she recently learned that she's also on the autism spectrum.  In this episode, we discuss how Archana became aware of being on the spectrum and how it affects her strategy work. You can find Archana here: https://www.linkedin.com/in/arkkane/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ **  Next strategy training: The Sweathead Strategy Accelerator (March) WTEff–The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead.  I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time.  I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life. So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going? In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a CMO in public. In this episode of Sweathead, Jon shares some of the things he's learned from speaking to CMOs. Call them "secrets" if you like. You can find Jon here: https://www.linkedin.com/in/uncensoredcmo/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Andy Nairn is running our first masterclass of the year.  On February 23, he'll spend 3 hours helping play with your planning superpowers. And Andy should know. He's been the UK's Planner of The Year several times, he's Co-founder of Lucky Generals, an agency that TBWA bought into 5 years ago and an agency that's made four of the five most-watched ads in the past five years. Seems like some superpower stuff going on, right?  In this episode of Sweathead, we discuss the TBWA part-acquisition of Lucky Generals as well as how to understand your strengths.  You can find out about Andy's superclass here: https://sweathead.com/products/andy-nairns-masterclass/  Don't forget to subscribe to our newsletter to stay up to date with all of our classes, events, and conferences: https://linkin.bio/sweathead

In this episode, R/GA's Siona Singletary interviews me, Mark, deploying questions that strategists in Sydney most want answers to. We recorded an event in December in Sydney but the audio didn't turn out well so we decided to do it again. We cover: - Moving to New York - Mental health - The strategist's career You can find Siona here: https://www.linkedin.com/in/sionasingletary/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Quick Study Cofounder Rob Engelsman lays down one big trend for marketers: A Return To Practicality. And we discuss the dynamics leading to it. You can find Rob here: https://www.linkedin.com/in/rcengelsman/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, EssenceMediaCom's Chike Ume takes us through The Great AI Experiment, Anti-Establishment Is The New Establishment, and Hedonism (f*&k-it vibes). You can find Chike here: https://www.linkedin.com/in/chikeume/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Vayner's Olayinka Ajibola and Hayley Grant take us through their trend highlight reel. The trends come from The Vayner Constellation: 2023 Trends Forecast. They include New Americana, Gen-less, and Revenge Living. You can find Olayinka Ajibola here: https://www.linkedin.com/in/olayinkaajibola/ Hayley Grant is here: https://www.linkedin.com/in/hayleykgrant/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here:   http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/