The State Of Effectiveness - David Tiltman, WARC

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.