Sweathead, A Strategy Podcast

I wrote a thing today. It features Musashi, a sick samurai. He was probably sick in all the ways by today's terms but I try to connect what you're going through to what he once went through. This is especially relevant to anyone trying to work out their place in their company right now. We're launching a new weekly newsletter called For Friday's Sake. You can subscribe here: https://sweathead.com/newsletter/for-fridays-sake/ You can find out about all of our events and training here: http://www.sweathead.com

Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok.  You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Picture this: you're on a plane. An airplane. You land in Austin, Texas, for SXSW. And as you get off the plane you realize you've just lost your client Silicon Valley Bank and a chunk of your savings are at risk in another bank that might go under. Well, that's what happened to Jason Harris, CEO Mekanism, last week. You probably know his agency and his work and his accolades. But that's not what this episode is about. Instead, we talk about the dark times. We talk about getting back up when everything else is falling apart. You can find Jason here: https://www.linkedin.com/in/jason-harris-29abb12/ ** Next strategy events: WTEff–The Eff-ing Effectiveness Festival (April) 8 Masterclasses this year Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Christine Villanueva has had massive strategy jobs at UM, McCann, Ogilvy, and Walton Isaacson. She's had jobs you might have your eyes on. But, as a seasoned strategist, Christine knows you can't shortcut your way into a leadership role. So, in this episode, we discuss sensible ways to speed up your career, a career that might only last 10-20 years if you're lucky.  You can find Christine here: https://www.linkedin.com/in/christine-villanueva/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

In this episode, we discuss two sets of agency-client dysfunctions and ways to deal with them–too many revisions and your strategy getting props but not your creative. Download our new career planning toolkit here: https://mailchi.mp/sweathead/career-planning-toolkit ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5

Nish Shah has just set up a company focused on helping companies to pitch. It's called Pitch Factory. Like Hit Factory. You know, that studio where hundreds of pop music hits were once made. In this episode, we discuss Nish's philosophy "Pitch With Joy" as well as some practical tips for Young Lions about to head over to Cannes to compete. You can find Nish here: https://www.linkedin.com/in/hellonishshah/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Rodrigo Maroni is CSO of WundermanThompson in New York. He's managed strategy teams at Weiden+Kennedy and Crispin Porter & Bogusky too. And back in Brazil, Rodrigo led Brazil's Account Planning Group or Grupo de Planejamento.  Rodrigo is my kind of strategy leader–he wants his teams to grow, to take risks, and to thrive.  But this isn't the experience of all strategists out there. Some bosses aren't great. So, in this episode, we discuss how to develop the next generation of strategists. Rodrigo is teaching a masterclass for Sweathead in March.  You can find him here: https://www.linkedin.com/in/romaroni/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Archana Iyer is a culture junkie, trend spotter, and strategic storyteller. But she recently learned that she's also on the autism spectrum.  In this episode, we discuss how Archana became aware of being on the spectrum and how it affects her strategy work. You can find Archana here: https://www.linkedin.com/in/arkkane/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ **  Next strategy training: The Sweathead Strategy Accelerator (March) WTEff–The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.