Sweathead, A Strategy Podcast

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief." In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that? You can find Bonnie here: https://www.linkedin.com/in/bonniewan/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

Bernice Chao is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Sofia, Bulgaria. It’s the capital of one of Europe’s poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I’m speaking at Digitalk on May 18 and I’m teaching a masterclass on May 19. And to whet people’s appetites for the eccentricities I’m going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who’s spent the last couple of years developing a new strategy for Sofia. You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com You can find Adriyana here: https://www.linkedin.com/in/adriyanamihaylova/

Yikes. I think I squeezed four episodes into one here. We discuss: 1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor 2. Natalie Brinkman's strategy for Sriracha 3. How to improve Get/To/By 4. Tensions facing strategists right now And a bunch of Sweathead news including masterclasses and conferences. ** Subscribe to our newsletters here: https://sweathead.com/newsletter/strategy-for-life/

@Agencyprobs is crushing it on Instagram. With over 110,000 followers, the meme account helps everyone in advertising laugh and cry a little at the career that's chosen them. In this anonymous and debut interview, I speak with one of the founders and minds behind the account. We discuss what the ad industry creator lifestyle is like and we discuss some of the industry problems that cause the most pain. You can find Agency Probs here: https://www.instagram.com/agencyprobs/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: https://www.linkedin.com/in/eskimon/ ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.

Elisabeth Bromberg recently set up a consultancy. It's called Mildred Mae. Her focus is on empathy. In this episode, we discuss the three kinds of empathy as well as what it's like to set up a consultancy in these times. You can find Elisabeth here: https://www.linkedin.com/in/elisabethbromberg/ You can find Mildred Mae here: https://mildredmae.com/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

I wrote a thing today. It features Musashi, a sick samurai. He was probably sick in all the ways by today's terms but I try to connect what you're going through to what he once went through. This is especially relevant to anyone trying to work out their place in their company right now. We're launching a new weekly newsletter called For Friday's Sake. You can subscribe here: https://sweathead.com/newsletter/for-fridays-sake/ You can find out about all of our events and training here: http://www.sweathead.com

Andrew Roth runs dcdx, a research firm that focuses on Gen Z. In this episode, we discuss whether the term is even useful as well as some of dcdx's recent research reports into how Gen Z spend their time and what they're up to on TikTok.  You can find Andrew here: https://www.linkedin.com/in/andrew-roth43/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Picture this: you're on a plane. An airplane. You land in Austin, Texas, for SXSW. And as you get off the plane you realize you've just lost your client Silicon Valley Bank and a chunk of your savings are at risk in another bank that might go under. Well, that's what happened to Jason Harris, CEO Mekanism, last week. You probably know his agency and his work and his accolades. But that's not what this episode is about. Instead, we talk about the dark times. We talk about getting back up when everything else is falling apart. You can find Jason here: https://www.linkedin.com/in/jason-harris-29abb12/ ** Next strategy events: WTEff–The Eff-ing Effectiveness Festival (April) 8 Masterclasses this year Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.