Sweathead, A Strategy Podcast

Neil Perkin is a digital consultant and author who helps businesses move faster. One could call him a jockey. Workshops are his gentle whip. Live from across the road of Web Summit which Neil was not in Lisbon to attend, we discuss Neil's consulting life, his writing, and his blog Only Dead Fish which has gathered a decade of the Internet's favorite strategy posts in one place. Only Dead Fish is also his company's name. The name of his first book is "Building the Agile Business through Digital Transformation". Chat topics: - The consultant life - What makes business change difficult - Why the answers are always inside the company - The power of humility - Writing and blogging for over a decade - Google Firestarters You can find Neil at http://twitter.com/neilperkin and http://www.onlydeadfish.co.uk * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Explain An Idea": https://www.markpollard.net/how-to-explain-an-idea/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Fanny RK makes jokes. She also does stand-up comedy. That's not to say her strategy at companies like Shopify and Johns St has ever made anybody laugh. But what if it did? What if a strategist used techniques that make people laugh to make strategy? We discuss: - A need for attention and immediacy - Strategy as The Thing Before The Thing - The role of uncontrollable laughter in ideas - Writing and writing jokes - Techniques strategists can use You can find Fanny RK http://twitter.com/fannyrk and at Shopify or on stages around Toronto * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Edwin Rager is a Bolivian in Argentina who is about to move to Colombia. He's taught strategy at Brother and worked at Mother, Google, and MediaMonks having made Buenos Aires his strategy home for several years. We discuss: - How travel helps the strategist - Planning in Argentina - How teaching teaches a teacher - Brazil, Colombia, Bolivia, Peru, and Chile You can find Edwin at http://www.twitter.com/locosombrero and http://www.edwinrager.com * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Alex Morris has just published a strategy scrapbook that will stir the soul of even the most rusted strategist. And it will set alight the rainbow of the strategist who's simply trying to get steady footing in his or her young career. The book spans 146 pages and includes quotes, techniques, philosophy, frameworks, and absurdist art. We discuss: - How and why Alex made the book - Some of our favorite parts of the book - The importance of doing stuff for the sake of it You can find Alex and his scrapbook here: http://alexmorris.co You might find yourself in it. * Don't forget to leave a rating or review. Please. ** Want an article? Try "How To Do Account Planning": https://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's running, it also seems useful to speak with someone who's put a saddle on a strategy horse in her time. We discuss: - What Agathe did when she took over strategy at BBH London - The most important things new heads of strategy can do - The logistics of BBH LA's strategy department - The hardest thing about finding good planners right now You can find Agathe here: http://twitter.com/agatheg ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing. We discuss: - The key concepts of search - What to look for when you think about buying a website - Rap - Rap - Rap - How strategists can use search in their non-search work You can find Michael here: http://www.twitter.com/ipullrank http://www.ipullrank.com ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: - The career choices of technical people - Starting something and founder fears - The work of Girl Geek Academy You can find Sarah here: https://twitter.com/sarahmoran?lang=en https://girlgeekacademy.com/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans. And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you. Here it is: http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. Tony has the rare background of having worked with a lot of different types of data - CRM and direct marketing, advertising effectiveness measurement, web analytics, and social, and, in his time in New York, he worked on several Google brands, YouTube, and Samsung. The guy is legit. In this interview, we discuss: - Why data struggles in agencies - How to get data to work better - The politics of data - Growing up in 26 different places - Fatherhood You can find Tony at: http://twitter.com/tonyclement http://www.instagram.com/tonyclement ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise." Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would work for his life and for a possible customer. There is the sound of a beard rubbing against a microphone in this conversation. But maybe it's just Tony working out his next angle. You can find Tony at https://twitter.com/aeffik ---- Internets: YouTube: https://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard