Sweathead, A Strategy Podcast

Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence. We discuss: - Fredrik's philosophy on what makes good work - The importance of extremes - How frankness doesn't work in all cultures - The importance of side projects - The beauty of making mistakes - Fredrik's time in the military - Fredrik's experience as a Korean adoptee in Sweden - The importance of manifestos You can find Snask at http://www.snask.com/ and https://www.instagram.com/snasksthlm/. More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net

Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires the Internet but he does satire marketing and advertising on the Internet. Formerly a psychiatrist, and having experienced an assault while working with a patient, Ryan switched into a copywriting career later than many. We discuss: - What's distracting the industry now - Why is everything so bland? - The power of irreverence, humor, and negativity - The industry's insecurity - Ryan's work as a psychiatrist - Why people call things "negative" and what they're missing out You can find Ryan at http://www.twitter.com/dr_draper More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net

An update about all things Sweathead as well as the talk from Google Firestarters in London mid-November. It's not the actual talk. It's a reading of an 11-page script of the talk. If you like it, let me know. Otherwise, maybe I'll delete it in a few days. Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net

Where are your morals? Do they exist on one side of a line and prevent you from working on projects and clients on the other side of the line? Where is the line? How did it get there? Has it ever moved? Jen Bonhomme is VP of Planning at Huge in Brooklyn. We chat about working on projects that others object because they are evil or taboo and we discuss how to enjoy the taboo on all projects. We discuss: - Miss America - organized objectification or scholarships? - The opioid crisis - The role of the military in US values and policy - Insurance for the ultra rich You can find Jen at https://twitter.com/JenBonhomme and her strategy framework collection here: https://medium.com/@JenBonhomme - More Internets Facebook strategy group: http://www.sweathead.co Instagram: http://www.instagram.com/markpollard

LA's Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit, we chat about the challenges facing social strategists at a time when few get training. We discuss: - Best Practice Machines - What's up with "engagement"? - What is social strategy? - Could other types of strategists do social work? - The skills social strategy folks need - The Los Angeles agency zeitgeist - Video game marketing - What is a creative strategist? You can find Jack at https://twitter.com/JuiceboxCA For more internet: Facebook group: http://www.sweathead.co Instagram: http://www.instagram.com/markpollard

Camilla Grey Petty is an independent strategy director who's walked the halls of London's Wolff Olins, Brand Union, and Moving Brands, and is now three years into a freelance lifestyle. We discuss: - How people make the freelance decision - What people don't think about before going freelance - What's good and not so good about freelance - How to charge and get paid - Camilla's strategy email newsletter You can find Camilla at http://www.oddkid.co and http://twitter.com/camillaxgrey. You can find her article "How to get a job as a brand strategist" here: https://medium.com/open-strategy/career-planning-for-brand-strategists-getting-into-strategy-roles-in-agencies-start-ups-and-a2754d362e8e ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Lani Wyche is a product strategist at Dame Products. She holds a BA from Stanford and she has spent some time in agencies, but now she spends her days trying to understand people's sex lives. We discuss: - Design thinking in agencies - The shift from agency to product - Researching what is intimate to people - Sex positivity, sexual wellness, and other important concepts You can find Lani at https://www.laniwyche.com and Dame Products at http://www.dameproducts.com ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

CSO Justine Bloome runs strategy at Vayner in NYC and is about to run a planner into the world. Not a strategy planner - a book planner. A journal planner. It's called The Mindful Strategist. It's part of a series called The Mindful Series. We discuss: - The importance of unstructured time - How noticing and writing help your head - Strategy as a creative discipline - Why people don't value strategy - Managing 40 people, managing strategists in general You can find Justine at https://twitter.com/inbloome and The Mindful Strategist at https://twitter.com/TheMindful__ and https://themindfulseries.com/ ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Germaine Fagan recently hosted an event to honor the life of a planner, Grace McDermott, in Dublin. Grace was a planner from New York who passed away in Ireland last year after what sounds like years of passion for planning and passionate teaching of planning. We discuss: - Grace McDermott's outlook on planning and her research - Griffin Farley's Beautiful Minds event (BBH) - How courageous acts make things fall in place - Teacher planners - Literary translation You can find Germaine at http://twitter.com/fagangermaine and the website for Radiate for Grace here: http://www.radiateforgrace.com ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard

Dublin's Rachel O'Donovan and Thomas Geoghegan are strategists who want other strategists to talk about strategy. They recently set up a Dublin branch of London's Group Think, a community of hundreds of strategists that is trying to provide emotional and intellectual support that doesn't seem to be something agencies or industry organizations are interested in, capable at, or resourced to do. We discuss: - Dublin's pub philosophers and writers. And are planners this? - The frustration, loneliness, and self-doubt of the planning life - What midweight planners need - What is a midweight planner? A senior planner? - What happens at Group Think You can find Rachel at http://www.twitter.com/phaedria http://www.twitter.com/thomasgeoghegan and Group Think event dates here: http://wwww.group-think.co.uk ---- Internets: New Skillshare strategy class: http://skl.sh/markpollard Articles: http://www.markpollard.net Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard