Extreme Is Clear - Fredrik Öst, Creative Director

Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence. We discuss: - Fredrik's philosophy on what makes good work - The importance of extremes - How frankness doesn't work in all cultures - The importance of side projects - The beauty of making mistakes - Fredrik's time in the military - Fredrik's experience as a Korean adoptee in Sweden - The importance of manifestos You can find Snask at http://www.snask.com/ and https://www.instagram.com/snasksthlm/. More Internets: Instagram http://www.instagram.com/markpollard Strategy class http://www.skl.sh/markpollard Articles http://www.markpollard.net