How To Do Account Planning - Mark Pollard

In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans. And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you. Here it is: http://www.markpollard.net/how-to-do-account-planning-a-simple-approach/ ---- Internets: YouTube: http://bit.ly/2Ji3zNt Community: http://www.sweathead.co Twitter: http://www.twitter.com/markpollard Instagram: http://www.instagram.com/markpollard