Sweathead, A Strategy Podcast

Natalie Burns - Brighton, UK Annalie Killian - New York, USA Sheldon Lawrence Tarpey - Birmingham, UK Jesse Alleva - Alaska, USA Siddharth Seth - Chicago, USA Alexandra Suarez - Puerto Rico Dillon Key - Arkansas, USA Join 9,000+ strategists: http://www.sweathead.co

Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

James Lees is a strategist and a co-founder of Group Think in London. With over 1,000 members, Group Think brings together strategy-inclined folk several times each month to learn and to hang out. They even trialled a space for strategists to work together inside a co-working location. In this chat, we discuss how Group Think approaches its events and the topics that are on people's minds right now. You can find James here https://twitter.com/jameslees101 and Group Think here https://www.group-think.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

David Navarro is Executive Creative Director at Ueno in New York. He's spent swathes of his career working websites and digital products, and he's done this in Spain, the Netherlands, and the USA. And while we could have spoken about all the incredible work he's done, we decided to discuss how companies new to strategists can help strategists succeed. (PS I said GFC = Global Financial Crash but it’s Global Financial Crisis) You can find David here http://navarro.co/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we discuss Genie's push from a small town to elite schools, from planning to creative, from the US to Asia, and from behind the camera to in front of it.  This episode is for everyone who's been told to bring themselves to work but doesn't know what this means, and for anyone who feels they have to leave a huge chunk of themselves at home every day.   You can find Genie here https://www.instagram.com/wishforgenie/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

In my first summer in New York, Cristina Pansolini interned with me and a small new-age strategy clique at Saatchi & Saatchi. She was astute, competitive, and very capable. These traits have taken her into fulltime roles at Saatchi & Saatchi, Wieden + Kennedy, and McCann. She's had quite the career trajectory. Now, she leads strategy at Sylvain Labs and applies her strategy skills to different kinds of clients problems.  You can find Cristina here https://www.instagram.com/cristina_simone For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Marcus Collins is a marketing lecturer at the University of Michigan's The Ross School of Business. He used to write love songs for a living. He's worked at Translation and Doner, he's run digital strategy for record labels (including for Beyoncé) and he's taught at NYU, General Assembly, and Miami Ad School. In this episode, we discuss the idea of a portfolio career and having multiple dreams of income. You can find Marcus here: https://twitter.com/marctothec For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com

I took about 20 of your questions for a walk after pilates. Now my mind feels like my body. Thank you. http://www.strategymegaclass.com http://www.instagram.com/markpollard

Nick Ellis is cofounder of Bristol agency Halo. Paul Bailey is Halo's strategy director. In this episode, we discuss what it takes to do strategy at pace because, well, that's how most strategy needs to happen these days. And we arrive at a list of 10 - let's call it 11 - ideas that will help you in your day job. You can find Nick here https://twitter.com/Nickhalo01 Paul here https://twitter.com/paulmarkbailey Halo here https://wearehalo.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com