Marketing In Turbulent Times - Bruce Clark, Northeastern University

Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com