

Sweathead, A Strategy Podcast
Mark Pollard
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Episodes
Mentioned books

May 12, 2020 • 52min
A Little Shit On The Internet - @Femalcopywriter
@Femalcopywriter is an anonymous Internet presence. It’s funny. The person who writes it is funny. And, in this episode, we talk about what’s funny about advertising. But we also discuss some serious issues including sexual assault. @Femalcopywriter’s voice has been altered.
Female Copywriter is here http://www.twitter.com/Femalcopywriter
Strategy class is in session http://courses.sweathead.co

May 11, 2020 • 1h 1min
Healthcare Planning Through COVID-19 - Eric L Hu, Strategist
Eric L Hu is VP Strategy and Customer Experience at H4B Chelsea, a healthcare agency that's part of Havas. In this episode, we discuss what strategy work is in healthcare and what clients are asking of their agencies right now.
You can find Eric here https://www.linkedin.com/in/ericlhu/ and here: https://www.instagram.com/ericlhu
Sweathead strategy school is in session: http://courses.sweathead.co

May 8, 2020 • 43min
Applying Football Strategy Concepts To Non-Football Strategy - Alex Stewart, Strategist
Alex Stewart is a Senior Content Strategist at The Athletic, which recently acquired Tifo Football. Tifo Football is a football/soccer channel for nerds. It painstakingly breaks down football tactics, history, and business. In this chat, we go through some of the better known ways to approach strategy on a football field and try to make sense of them off the field.
You can find Alex here: https://twitter.com/AFHStewart
You can find Tifo Football here: https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ
Sweathead strategy class is in session: http://courses.sweathead.co

May 7, 2020 • 34min
Real Agency Salaries - Cole Habersham
Cole Habersham is an account manager at Droga5 in New York. In late 2019, he published a spreadsheet asking for people to anonymously share their salaries so that he could help friends work out their worth. Not their worth as humans but as salaries. You know what I mean. This is the story of how it all happened.
You can find Real Agency Salaries http://www.realagencysalaries.com/
You can find Cole here: https://www.linkedin.com/in/colehabersham/
Strategy class is in session: http://courses.sweathead.co

May 5, 2020 • 43min
The Full-time Freelance Creative Life - Rebecca Rowntree, Creative Director
Rebecca Rowntree hosts the podcast This Way Up and is a freelance Creative Director. She's judged D&AD and Cannes. She's worked at BBDO, R/GA, and The Elephant Room. And, at the time we spoke back in March, Rebecca was contemplating her freelance life. So that's what we discussed.
You can find Rebecca https://www.rebeccarowntree.com/
And here https://twitter.com/rebeccarowntree
* This episode was recorded on March 12, 2020, the day NYC started locking down but still early days for COVID-19 here. And, yes, my voice sounds like that because maybe I had it.
Sweathead strategy classes are now in session: https://courses.sweathead.co/

May 1, 2020 • 1h 1min
When Creatives And Strategists Can Work Together - Greg Hahn, CCO
Greg Hahn is one of the world's most prolific and best known creative leaders. Chances are that if you've lived in America–yet alone worked in the advertising industry here–you've seen his work. Or his team's work. Greg started at Fallon in Minneapolis then moved to BBDO in New York where he rose to Chief Creative Officer. He spent fourteen years at BBDO. But he's not there now.
In this interview, we discuss how Greg is thinking through his future, how strategists and creatives can work better together, work and identity, as well as simpler stuff like, "What makes a portfolio good?".
You can find Greg here https://www.linkedin.com/in/greghahn777/
The LinkedIn post we reference is here: https://www.linkedin.com/posts/greghahn777_last-week-i-got-to-attend-my-own-wake-it-activity-6658133906765697024-JDDg
Sweathead strategy school is in session: http://courses.sweathead.co

Apr 29, 2020 • 12min
How Much Can You Learn In 100 Days Of Strategy Training? - Strategy Summer Camp Starts May 4
Join hundreds of strategists from around the world as a Founding Member of Sweathead.
You'll get access to the Sweathead Strategy Summer Camp.
It will be weird.
http://courses.sweathead.co/

Apr 28, 2020 • 53min
How To Help Marketers Battle Fear During COVID-19 - Nathan Young, Strategist
Nathan Young is Group Strategy Director at Periscope in Minneapolis. Like the rest of us, he used to make a rap blog and, like the rest of us who've made rap blogs, at some point Nathann realized he had bills to pay. So again, like the rest of us who've faced these turbulent rap blog decisions, he moved into advertising. In this chat, we discuss research that he and his team at Periscope have just published. It focuses on COVID-19 and how America is feeling about it and responding to it. It also covers Periscope's POV on how to help marketers right now. Yes, we discuss rap and #BlackAF.
You can find the Periscope team's research here https://www.periscope.com/covid/
You can find Nathan here https://twitter.com/notnathan
You can join the Sweathead strategy school here: http://courses.sweathead.co

Apr 25, 2020 • 34min
Collecting The World's COVID-19 Reports In One Place - Ci En Lee, Strategist
Ci En Lee is a media strategist at PHD Media in Singapore. With the help of friends, Lee has been gathering reports about COVID-19 and storing them in a Google Drive for others to access. He first started coming across reports in group chat with friends in China. We discuss how these reports have worked their way around China and then what's stuck with him having read many of them.
You can find Ci En Lee here: https://www.linkedin.com/in/lee-ci-en/
You can find his round-up of COVID-19 reports here: https://bit.ly/covid19reports
Sweathead strategy classes are in session: http://courses.sweathead.co

Apr 24, 2020 • 1h
Solutions Or Self-Righteousness? - Tom Goodwin, Writer
Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020.
We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway.
You can find Tom here: https://twitter.com/tomfgoodwin
Sweathead strategy classes are in session: http://courses.sweathead.co


