Sweathead, A Strategy Podcast

Lucy Jameson has had massive roles - CEO, CSO, and ESD. And she's had these roles at massive London agencies - Grey and DDB. But, despite these massive roles in these massive places, in 2017 she founded Uncommon with Nils Leonard and Natalie Graeme. In this interview, we discuss the different ways creative agencies can make money and what really matters once you're out of the holding company beast if you want to create an agency that is both profitable and constantly doing good work.   You can find Lucy here: https://twitter.com/lucyjameson You can find Uncommon here: http://www.uncommon.london/ For COVID-19 context, this interview was recorded on March 13, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co

In this episode, I run through what strategists are sharing about their lives and emotions in the Sweathead Facebook group.  Sweathead strategy classes are in session: http://courses.sweathead.co

@ me -> http://www.instagram.com/markpollard Sweathead strategy classes are in session: http://courses.sweathead.co

This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them.  He's been the CMO at S'well (post-plastic bottles and containers), he's CMO'd Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani.   I've sat in meeting rooms with him wondering, "What's he doing here?" I've wondered that because the wrestle with Josh is usually over ideas - to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.  You can find Josh here https://www.linkedin.com/in/mrjoshuadean/  Sweathead strategy classes are in session: http://courses.sweathead.co

Tim Burrowes is an editor, a journalist, and an entrepreneur. Having helped to launch Campaign in the Middle East and edited B&T in Sydney, Tim co-founded Mumbrella in 2008. Chances are that if you work in marketing, media, or advertising in Australia, you know Tim.  In this chat, we discuss what it's like to be a journalist covering the advertising industry, how trade publications choose their stories, as well as why and how Tim started Mumbrella. You can find Mumbrella here https://mumbrella.com.au/ *For COVID-19 context, this episode was recorded on March 8, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co

Derek Walker runs Brown & Browner Advertising. He enjoys cooking, writing, and taking public pot-shots at the things in the advertising industry that don't make sense. We've spoken on Sweathead before but I wanted to speak to Derek about what's happening right now.  *For COVID-19 context, we live-streamed this to the Sweathead Facebook Group on March 31, 2020 You can find Derek here: https://twitter.com/dereklwalker Sweathead strategy classes are in session: http://courses.sweathead.co

Christina Aventi is Executive Planning Director at BMF Australia. She's probably won more strategy awards than you've had strategy dreams. We discuss her approach to strategy.  You can find Christina here: https://www.linkedin.com/in/christina-aventi-5442b414  Sweathead strategy classes are in session: http://courses.sweathead.co

Tina Yip and Darien LaBeach (with many friends) run strtgst, a community that brings together strategy folk to learn together. By day, Tina is Director of Marketing & Culture at Berlin Cameron in Manhattan, and Darien is Director, Diversity, Equity, and Inclusion Strategy at Huge in Brooklyn.  This is an edited chat from a livestream to the Sweathead Facebook group (streamed Wednesday, 25 March 2020). We discuss what they've been up to with srtgst, what they're hearing from their own communities, and we run through a COVID-19 workshop they ran.     strtgst: http://strtgst.co/  Tina http://www.tinayip.com/   Darien https://www.darienlabeach.com/    Sweathead strategy classes are in session: http://courses.sweathead.co

Mark Jenson has worked in advertising for over three decades. Currently, he is a brand consultant and also a lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication. In this episode, we discuss Minneapolis - the culture, the advertising scene - as well as how Mark approaches the teaching of advertising. You can find Mark here https://twitter.com/mjenson * This was recorded P.C. (Pre-COVID-19) Sweathead strategy classes are in session: http://courses.sweathead.co

Mara Lecocq is Brand and Community Director at Fishbowl, a semi-anonymous platform for people in industries such as ours to ask each other difficult questions. In this episode, we discuss what people in advertising talk about in public when people can't identify who's doing the talking. We live-streamed this to Sweathead on Facebook, hence the references to “watching” and “seeing”.  You can find Mara here https://www.instagram.com/mara.lecocq/  Sweathead strategy classes are in session: http://courses.sweathead.co