Sweathead, A Strategy Podcast

Atlas Acopian makes. He makes ideas that use all their might to capture the attention of the Internet. From Amazon Dating (a website where you can shop for a date), Scrubhub (Pornhub but for cleaning your hands), an 18-hole mini golf course that can fit in a tiny backyard, and some sweet video direction for companies like AWAL. In my plea to strategists to make - and not just think, I wanted to talk with Atlas about what gets his mind going. We recorded this as a livestream on 13 May, 2020. There was a little lag which is why, every now and then, we speak over each other. But it’s still worth a listen. You can find Atlas here http://www.atlasacopian.com Sweathead strategy class is in session: http://www.sweathead.com

Noma is one of the world's most famous restaurants. Based in Copenhagen and founded by René Redzepi, creativity is at the heart of Noma's ethos - in words and in action.  Ben Liebmann is the Chief Operating Office of Noma. In this discussion, Ben breaks down the beliefs that form the culture of Noma. It's an incredibly uplifting conversation, and a conversation that many agencies in the world would do well to study and emulate. This interview was record on 20 May, 2020, the day before Noma re-opened after Copenhagen closed due to COVID-19. You can find Ben here: https://twitter.com/benliebmann Sweathead strategy class is in session: http://courses.sweathead.co

A brief word about race and the recent energy of the Sweathead Facebook group. Thank you to everyone who’s been teaching the community and me about the history and the present. This week, we’ll launch a small research project to identify ways in which Sweathead can take and show more initiative in addressing inequities and abuses of people in the advertising industry and, especially of the black, indigenous, and people-of-color populations in and around the American advertising industry.

Mickey Jones is a graduate from the University of Lincoln. Like many of her peers, she's trying to get into the advertising industry. In England, this can mean trying to get a job in London. But, before you can move to London, you need to be able to afford to visit it and stay in it to meet possible hirers. You also need to get on their radars. London is no mean feat if you didn't go to the right schools or grow up with the right connections.  In this episode, we discuss the challenges facing juniors outside of power. Mickey wrote about this in an article "Young, Broke & Hungry: How Can Advertising Improve the Way It Recruits Juniors after Covid-19?". Listen to our chat then read Mickey's article and share her writing. P.S. There is some construction noise in the background in parts of this interview. You can read Mickey's article here: https://www.lbbonline.com/news/young-broke-hungry-how-can-advertising-improve-the-way-it-recruits-juniors-after-covid-19 You can find Mickey here https://www.linkedin.com/in/mickey-jones-22041998 Sweathead strategy class is in session: http://courses.sweathead.co

Charlie Quirk is a strategist at Google in San Francisco. Recently, he published a deck that looked at 50 movies as a way to practice insights.  You can find the deck here: http://charlie-quirk.com/hollywood/ Charlie is here: https://twitter.com/charliequirk Sweathead strategy class is in session http://courses.sweathead.co

Summer Camp! http://courses.sweathead.co

Sabastien Genty is Head of Strategic Planning at DDB in Paris. Recently, he cofounded CPS, an organization to support planning and planners (but not just planners) in Paris. In this chat, we discuss what planning is like in Paris and the work of CPS. You can find Sabastien here http://linkedin.com/in/sebastien-genty-9b4563b - the CPS is here: https://www.collectifplanningstrategique.org Sweathead strategy class is in session: http://courses.sweathead.co

Gracie Page is Director of Emerging Technology at VMLY&R in London. In this episode, we discuss five technology trends that Gracie is currently studying - augmented reality, just walkout technology, voice, visual search, and gaming. Oh, and Gracie's mean knitting tech stack. You can find Gracie here: https://twitter.com/gracietech Sweathead class is in session http://courses.sweathead.co

Rhiannon Stroud is Head of Strategy at McCann Synergy in Bristol. She works with companies on how they interact with their employees. It's an interesting field to work in, a field we don't hear much about because... no Superbowl ads. It can be a very meaningful field, too. We discuss all these things. You can find Rhiannon here https://www.linkedin.com/in/rhiannon-stroud-50787a75 Sweathead strategy class is in session: http://courses.sweathead.co

Simeon Coker is a Creative Director. He also makes a podcast called Mixed Company. A big part of Simeon's work is helping brands and agencies make creative work that is inclusive and that doesn't offend people with stereotypes. We discuss the business benefits and politics of inclusive work. You can find Simeon here https://www.indigoxpyrite.com/  Sweathead strategy classes are in session: http://courses.sweathead.co