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Real World Behavioural Science

Latest episodes

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Mar 11, 2020 • 21min

CORONAVIRUS Mini-Series #2 - Prof. Susan Michie & Prof. Jim McManus

Send us a textRecorded 11th March 2020Jim McManus and Susan Michie join host, Stuart King, for another discussion on using behavioural science to prevent the spread of the coronavirus. Susan and Jim cover the importance of not just hand washing, but using tissues and cleaning surfaces as the virus is spread not just through physical contact, but through the air too.The discussion also covers the impact of giving feedback to others to reinforce those preventative behaviours, as well as how we need to have a population mindset. Although you might not be at risk, you may be in contact with those who are. What can we do to protect those vulnerable people directly, and prevent over-stretching of the health services.Mini-Series #3 has been recorded and will be released next week so stay tuned for more practical, evidence-based advice.Susan Michie's BMJ article on avoiding shaking hands:https://blogs.bmj.com/bmj/2020/03/10/should-we-wave-goodbye-to-the-handshake/Susan Michie's BMJ article on behavioural strategies to prevent spread: https://blogs.bmj.com/bmj/2020/03/03/behavioural-strategies-for-reducing-covid-19-transmission-in-the-general-population/
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Mar 5, 2020 • 21min

CORONAVIRUS Mini-Series #1 - Prof. Susan Michie & Prof. Jim McManus

Send us a textIn this Real World Behavioural Science special, Susan, Jim and I discuss how behavioural science can be used to help prevent the spread of COVID19 (Coronavirus). Susan shares some of the insights from her recently published BMJ blog on using COM B to provide clear, effective and simple strategies to use to prevent the spread of infection. Jim provides some food for thought about using social psychology to try to slow the rate of transmission.If you are a professional (or anyone else for that matter!), this podcast contains some helpful tips that could save lives. Big thank you to Susan and Jim for their time in sharing some great ideas on using behavioural sciences to limit the potential impact of Coronavirus.Useful links:Hertfordshire CC's Coronavirus social norms campaign toolkit (launching Friday 6th March): http://bit.ly/2PPFtimHertfordshire CC's Coronavirus FAQs: http://bit.ly/2TGlTq6 Prof Susan Michie's on behavioural science in the PH response: http://bit.ly/3ctIOxg Prof Susan Michie's on using COM-B to reduce transmission: http://bit.ly/3cDqba6 
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Mar 1, 2020 • 1h 5min

Dr Tim Chadborn (Head of Behavioural Insights & Evaluation Lead at Public Health England)

Send us a textDr Tim Chadborn is Head of Behavioural Insights and Evaluation Lead for Public Health England.  He shares just a small amount of his 25 years of experience working in health, across the Department of Health, Health Protection Agency and on a partnership between the Ministry of Health and Botswana.We chatted through Tim's vast experience from his work on the Family Nurse Partnership (https://fnp.nhs.uk/) supporting pregnant teenage women to his work in Botswana on HIV. This led us to discuss the diversity in paths that have led people to work in Behavioural Insights and how this allows them to work in a multidisciplinary capacity, across behavioural economics, sociology, health psychology, research and more.Tim shared some of the recent and current behaviour insights projects, such the marrying of large complex systems approaches and individual behavioural science, and the digital work on diet and obesity support and health checks e.g. letters, texts, videos in wait rooms and I.T. prompts.Finally Tim shared some ideas on how to get into behavioural science, including some of the latest strategies and guides to come out, such as the Behavioural and Social Science Strategy (https://www.gov.uk/government/publications/improving-peoples-health-applying-behavioural-and-social-sciences).Also, PHE have just released another guide for local government called Achieving Behaviour Change available at: https://www.gov.uk/government/publications/behaviour-change-guide-for-local-government-and-partners.Thanks for listening and please do share and leave feedback on the podcast!
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Jan 29, 2020 • 57min

Kim Roberts (Chief Executive at HENRY - Health, Exercise and Nutrition for the Really Young)

Send us a textKim Roberts has been HENRY’s Chief Executive since 2012. Her background is in family support and early development, which has given her both a profound insight into the impact of children’s very early experiences and a passionate determination to make sure that parents and practitioners get the quality of support they need to provide children with the best start in life.Our discussion starts with Kim sharing why, and how, HENRY is so important in preventing childhood obesity, rather than just tackling it. We talk through her experiences of working with families who have many struggles other than just health and lifestyle, and how helping parents with these realities is an important first step. Kim shares her views on where behavioural science is at in the industry, and how to ensure that professionals have not only the right skills, but also the right support, to deliver behaviour change in the most effective way.It's the last couple of weeks to sign up to the Behavioural Science Public Health Network Annual Conference on 12th February, which includes the latest strategy in behaviour science and how to make an impact in the industry. Tickets here: https://www.bsphn.org.uk/428/Annual-Conference-2020 
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Jan 13, 2020 • 56min

Professor Wendy Wills (Professor of Food and Public Health at University of Hertfordshire)

Send us a textProfessor Wendy Wills is the Professor of Food and Public Health and Director of the Centre for Research in Public Health and Community Care at the School of Health and Social Work at the University of Hertfordshire. She works at the interface of social sciences and public health across food and eating practices, food safety, malnutrition, weight and obesity and health inequalities.Our conversation covers some real world examples of putting research into practice. We discuss Wendy's passion for using emergent ways of working, such as a whole systems approach, due to the importance of understanding the real complexities (and messiness!) of peoples lives. This work is often laborious, and we talk about how it can require a lot of bravery to take on. She uses examples of her work understanding food shopping, and how giving a space for young people to explore how they felt in their local area helped to better understand the influences on their health behaviours.  You can read more on her UH portal page: http://researchprofiles.herts.ac.uk/portal/en/persons/wendy-wills(4a9fafa2-1abf-49c3-a84c-4d5b47ffb3e7).htmlThe BSPHN Annual Conference is on the 12th February and there are still tickets available: https://www.bsphn.org.uk/428/Annual-Conference-2020 Now we are back in the swing of the new year you can expect the next Podcast with Kim Roberts, Chief Executive of HENRY, up in the first week of February.
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Dec 20, 2019 • 54min

Professor Mike Kelly, Part 2 (Institute of Public Health & University of Cambridge and ex-Director of NICE)

Send us a textThis is the second instalment of the 2-part Christmas Special with Professor Mike Kelly. If you haven’t listened to part 1, why not do them in order!In part 1 of our discussion we covered Mike's own experience working in public health across a huge range of research topics from the prevention of non-communicable disease to end of life care, all of which have close links to behaviour change and other social matters.In part 2 we discuss the application of behaviour change theories in the real world. Mike speaks about creating NICE guidance and how evidence is, sometimes incorrectly, used when creating interventions. We also cover the issue of inequalities and how he personally uses behavioural science in his everyday life.  Enjoy the show and whilst listening, why not go to the BSPHN.org.uk to book your place at the 2020 Annual conference, taking place on 12th February? Finally, we at the BSPHN hope you have an amazing Christmas 🎄and New Year 📅
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Dec 17, 2019 • 1h 1min

Professor Mike Kelly, Part 1 (Institute of Public Health & University of Cambridge and ex-Director or NICE)

Send us a textThis Christmas Special (Part 1) features Professor Mike Kelly, who is Senior Visiting Fellow in the Department of Public Health and Primary Care at the Institute of Public Health and a member of St John's College at the University of Cambridge. Mike is the Ex Director of NICE, where he spent over 10 years leading the organisation to support people working in the public health industry to use evidence-based methodologies.In part one of our discussion we cover Mike's experience working in public health across a huge range of research topics from the prevention of non-communicable disease to end of life care, all of which have close links to behaviour change and other social matters. Through his work at NICE he came across some criticism for being part of a 'nanny state' and trying to do more than simply advise people on how to live healthily. Mike takes us through how science and advice can face stumbling blocks when being recommended to local authorities and even individuals, as well as how the approach to public health has moved from a macro or social scale (environment) to a much more micro scale (individual medications etc), and how this might well be shifting back to a realisation that 'we are the way we live'.Finally, Mike discusses the problems we face translating ideas and languages between sociology, biology and behavioural science, and how we then implement those ideas.Part two will be out Friday 20th December as a Christmas treat, and will unpick Mike's applications of behavioural science, including nudge theory and choice architecture.
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Nov 29, 2019 • 1h 2min

Dr Justin Varney (Director of Public Health at Birmingham City Council)

Send us a textThis episode features Dr Justin Varney. who is Director of Public Health for Birmingham City Council. An interesting fact about this episode is that despite being in the beautiful City Council Building in Birmingham, we recorded this in the private toilet of the Chief Executive, due to the ceilings in all other rooms being too high, even if they are beautiful! You may also hear the Birmingham seagulls in the background if you listen carefully!Justin is responsible for protecting and improving the health of about 1.2 million citizens. He has had a varied and diverse career since training as a GP in East London and then specialising into Public Health Medicine. Justin has worked at local, regional, national and international levels of the public health system on topics ranging from pandemic flu resilience for non-health business to developing social marketing campaigns for healthy lifestyles. His previous roles include the National Lead for Adult Health for Public Health England, Policy and Strategy lead at the Prince’s Business Charity - Business at the Community and Thinker in Residence at the University of Sydney (great title!). Justin has a special interest in minority health issues, especially affecting lesbian, gay, bisexual and trans people, physical activity, work and health issues and domestic violence.This episode really demonstrates why Justin is thought of as a thought leader in public health as well as finishing with his own tips on using behavioural science to survive Christmas!Enjoy and as always, please send feedback about this or past shows and make any suggestions of people you would like to see featured!
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Nov 4, 2019 • 1h 2min

Rich Sheridan - CEO and Chief Storyteller at Menlo Innovations

Send us a textIn this episode Rich Sheridan describes a very practical application of behaviour change science. In 2001, Rich co-founded Menlo Innovations, in Ann Arbour, Michigan, with a goal to end human suffering as it relates to technology. His approach to custom software creation is so unique, that 3,000 people a year travel from around the world just to see how they do it, and I am happy to say that I am one of those people!Rich is the author of two best-selling books, Joy, Inc. - How We Built a Workplace People Love and Chief Joy Officer both of which describe how to create and sustain a joyful culture at work and demonstrate that a positive and engaging leadership style is actually good for business. Menlo and Rich have been featured on the cover of Inc., Entrepreneur, Forbes and New York magazines and he frequently speaks at business conferences and to major corporations such as Mercedes-Benz, Nike, and 3M.Rich provides excellent personal and professional examples of using behaviour change science, without using any behavioural science terms! He truly lives up to his title at Menlo: Chief Storyteller!
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Oct 1, 2019 • 60min

Professor Chris Armitage (Professor of Health Psychology)

Send us a textThis episode features Professor Chris Armitage. Chris is a Health Psychologist, a Fellow of the Academy of Social Sciences and an Associate Fellow of the British Psychological Society.Chris woks day to day as a Professor of Health Psychology and Director of Research in the University of Manchester Centre for Health Psychology in the School of Health Sciences, and his research uses psychological theory to develop effective behaviour change interventions. He has published over 150 peer-reviewed articles in academic journals in the area of health psychology and social science. Throughout this episode, Chris provides numerous examples of how behavioural science is being used in the real world and academically and it’s clear that he is acting as a linchpin between the science and the application with practitioners across health and wellbeing.This episode is filled with useful insights and is well worth a listen. There is even a joke about academics in there (which is ok as Chris is one)! Check it out and leave a comment or review.

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