Real World Behavioural Science CORONAVIRUS Mini-Series #2 - Prof. Susan Michie & Prof. Jim McManus
Recorded 11th March 2020
Jim McManus and Susan Michie join host, Stuart King, for another discussion on using behavioural science to prevent the spread of the coronavirus.
Susan and Jim cover the importance of not just hand washing, but using tissues and cleaning surfaces as the virus is spread not just through physical contact, but through the air too.
The discussion also covers the impact of giving feedback to others to reinforce those preventative behaviours, as well as how we need to have a population mindset. Although you might not be at risk, you may be in contact with those who are. What can we do to protect those vulnerable people directly, and prevent over-stretching of the health services.
Mini-Series #3 has been recorded and will be released next week so stay tuned for more practical, evidence-based advice.
Susan Michie's BMJ article on avoiding shaking hands:
https://blogs.bmj.com/bmj/2020/03/10/should-we-wave-goodbye-to-the-handshake/
Susan Michie's BMJ article on behavioural strategies to prevent spread: https://blogs.bmj.com/bmj/2020/03/03/behavioural-strategies-for-reducing-covid-19-transmission-in-the-general-population/