

5THWAVE - The Business of Coffee and Hospitality
World Coffee Portal
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
Episodes
Mentioned books

May 21, 2021 • 29min
Coffeepreneurs – Inside the minds of three leading coffee entrepreneurs
Today we’re exploring the careers of three highly impressive individuals in the business of coffee to learn their stories and the secrets behind their success. We speak with James Hoffmann, Gregory Zamfotis, and Toby Smith to delve into their different entrepreneurial approaches and discover the motivations and guiding principles that have underpinned their successful careers.Our conversation with the multi-faceted entrepreneur, James Hoffmann, reveals business learnings and hidden clues into how he built his career across multiple platforms.Gregory Zamfotis, founder of NYC specialty coffee chain, Gregorys Coffee, shares the influence his family has had on his career and the never-ending importance of hard work and treating people well.We also speak with Toby Smith, founder of the iconic Toby’s Estate, one of Australia’s first and largest specialty coffee roasters, who sheds light on his pioneering career in coffee.Credits music: Money Ain't a Thing by R.O.E. runner up for the 2016 Coffee Music Project in New York City.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

May 6, 2021 • 32min
Spotlight on China – A land of vast scale and opportunity
On the podcast this week we are turning the spotlight to China and exploring how the traditionally tea-drinking country is rapidly growing into one of the most dynamic and opportune coffee markets in the world. From billion-dollar valuations for start-up coffee companies to a breathtaking number of new café openings, the Chinese coffee market is a machine you cannot ignore. In this episode, we’ll be speaking with the COO of multi-national coffee shop chain Costa Coffee, a two-time Chinese Barista Champion, and a local coffee machine distributor to better understand this burgeoning market and explore the breadth and scale of opportunities for coffee brands in China. Shakir Moin, Chief Operating Officer of Costa Coffee, outlines the astounding speed at which the Chinese coffee market is developing and why he estimates China will soon be among Costa Coffee’s top three coffee markets globally.Jeremy Zhang, a two-time Chinese Barista Champion and founder of café and roastery M2M Coffee Roasters and UNiUNi Coffee, shares how the growth and innovation in China extend to even the most bespoke end of the specialty coffee market.Gordon Chang, General Manager, La Marzocco China, provides an insight into China’s tea-drinking culture and the continued growth he sees for artisan coffee across the country.Credits music: "Music Is There" by Daisy Chute, winner of the 2018 Coffee Music ProjectGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Apr 22, 2021 • 31min
Spotlight on the Sydney coffee scene – the future beyond Covid-19
On the podcast this week we speak to three leading lights in the Sydney coffee community to explore how Covid-19 has impacted the influential Australian coffee market and how it has begun to recover.With cafés already open and thriving across Sydney and other parts of Australia, we get a glimpse into what the coffee landscape might look like once global vaccination efforts begin to take effect, and how café owners should start preparing for a return to a new normality.Jenny Willits, CEO, Seven Miles Coffee Roasters, discusses the booming coffee-at-home trend and how cafés must adapt to the needs of a more knowledgeable consumer.Nich Rae, Head of Coffee for Toby’s Estate, explores how the pandemic affected café volumes and gets us up to speed with the latest trends emerging from Sydney’s influential coffee scene.We’ll also hear from Melinda Evans, Operations Manager for Mecca Coffee Roasters on the trends that are impacting Mecca’s business and how it is putting sustainability promises into practice.Credits music: Whispers by Holiday Sidewinder in partnership with The Coffee Music ProjectGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Apr 9, 2021 • 30min
Grounds for optimism
When Covid-19 hit over 12 months ago, the global hospitality industry was confronted with its biggest crisis in many generations. Now, as we look towards the end of the pandemic and businesses worldwide return to some form of normality, café owners may be asking themselves, “should we be cautious or optimistic”?We believe there is much to be positive about. In this episode, we are speaking to coffee business leaders and a global economist to explore the positive business trends and opportunities that have emerged in the wake of the global pandemic.We’ll hear a macro perspective from Deloitte’s Chief Global Economist Ira Kalish, who outlines what effect Covid has had on the global economy and how quickly he expects global GDP to rebound.Phil McKnight, General Manager for Global Specialty Coffee at Breville and Sage Appliances shares why he believes the coffee market will grow even more both in the home and in the cafe once consumers are back on the streets. We’ll also speak with Darren Levy, CEO of Africa’s largest coffee shop chain, vida e caffè, about the innovations he is bringing to South African coffee drinkers.This episode is part of a series of articles and interviews examining the opportunities for positive change in a post-pandemic world. Read the latest edition of the 5THWAVE magazine here for more on the topic. Credits music: Coffee 2 Go by Kirsten Izer in partnership with The Coffee Music ProjectGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Mar 25, 2021 • 31min
Maintaining successful business partnerships
Running a coffee business has never been easy, but it's certainly more manageable if you have the right business partner. The question is – who should you choose and how should you work together? In this episode, we are exploring three successful coffee business partnerships that have stood the test of time to glean some of the secrets of their success.Amber Jacobsen, Co-founder of Partners Coffee Roasters, discusses her business partnership with co-founder Adam Boyd, and shares how their different synergistic skillsets have helped them to navigate a successful decade together including tackling Covid.We’ll hear from Steven Macatonia and Jeremy Torz, Co-founders of Union Hand-Roasted Coffee, and get an insight into how they manage the day-to-day pressures of being both business and life partners.We also speak with Keith Chua and Seo Young Youn of Bean Brothers, a Korean/Malaysian artisan coffee chain, to understand how Keith entered into an existing partnership and expanded the brand into a completely new market.Credits music: California, by Billy Bogaurd in partnership with The Coffee Music ProjectGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Mar 4, 2021 • 32min
Reframing the 'leader' - a conversation with Laila Ghambari
Jeffrey Young speaks with Laila Ghambari, Director of Cafes at Stumptown Coffee Roasters, to get a glimpse into how the pioneering specialty coffee business manages its cafes and learn how she has been steering the ship through the turbulent waters of the pandemic.We originally spoke to Laila for our episode on Fostering team culture, but she offered such thought-provoking insights on leadership and navigating through change that we felt the interview deserved an episode of its own. In this conversation, Laila challenges us to rethink the traditional role of the leader and highlights the importance of serving the managers who report to you, instead of the other way round.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Feb 19, 2021 • 57min
5th Wave at origin - Bringing coffee farmers to the table
Jeffrey Young is joined by David Griswold, Founder and CEO of Sustainable Harvest Coffee Importers – the world’s first B Corp certified coffee company - to explore what the 5th Wave of coffee means in practice and its significance to coffee farmers at origin. David is a leading figure in the world of specialty coffee and a pioneer in sustainable, ethical trade. In this conversation, David and Jeffrey discuss the importance of forging human connections with coffee farmers and fostering business synergies between coffee growing communities and the coffee drinking world. For more information on the guiding principles of the 5th Wave of coffee, read our introduction article Explainer: What is the 5th Wave?Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Feb 5, 2021 • 39min
Delicious morsels of wisdom - a conversation with Angus Thirlwell
Jeffrey Young speaks with Angus Thirlwell, CEO & Co-founder of Hotel Chocolat – a brand that forges a unique space for itself in the retail chocolate market. In this episode, Angus shares the secrets that helped him scale his business and discusses the parallel trends between chocolate and coffee. Angus is a master brand builder and a pioneering figure in the world of chocolate. During our conversation with him for the Christmas episode, Unwrapping the chocolate industry, Angus shared such wisdom and insight that we felt the interview justified a bonus episode. Credits music: Zelda Mae by Fergus from the Hotel Chocolat x Jake Gosling playlist Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Jan 29, 2021 • 31min
Fostering team culture
Teams can achieve extraordinary things when human beings feel united and pull towards the same goal. But building powerful workplace team culture can be hard, especially in a café, with staff on different shifts and cafes spaced miles apart.This week we explore how three successful companies foster powerful, united cultures that help their teams and businesses thrive across geographies and even through a pandemic.In this episode, Guido Bernardinelli, CEO of La Marzocco, outlines the company’s management framework, also known as the 4Ps – People, Product, Planet and Profit.We speak to Laila Ghambari, Director of Cafes at Stumptown Coffee Roasters about how building trust with their team is more important now than ever.We’ll also hear from Edwin Harrison, Co-founder of Artisan, Curious Roo Coffee Roasters and the Artisan Coffee School, about creating a caring team culture throughout his business.Credits music: Forceless by Erica ShaferGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Jan 14, 2021 • 32min
Achieving sustainably profitable coffee farming
While specialty coffee consumption continues to grow, it’s an unfortunate truth that for many, coffee growing does not offer a financially viable livelihood. It is also true the quality of life in these communities almost always lags behind those of coffee drinkers in western economies. This week we are exploring how three different organisations are trying to address these problems.We’ll hear from Carlos Ortiz, Manager of Volcafe's sourcing strategy Volcafe Way. He shares how his company is prioritising farmer sustainability in its sourcing practices.Catherine David, Head of Commercial Partnerships at Fairtrade Foundation offers insights on why it makes sense for business operators to provide certified coffees.Rebecca Hodgson, Head of Project Waterfall, a water charity focused on coffee growing communities, explains how access to clean water is a key piece in the sustainability puzzle.Credits music: Quaranqueen by Dyllan winner of the Coffee Music Project Los Angeles 2019Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast


