

5THWAVE - The Business of Coffee and Hospitality
World Coffee Portal
A forward-thinking interview series examining the business of progressive coffee culture.
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.
Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.
The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.
Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI
Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast
Episodes
Mentioned books

Mar 4, 2021 • 32min
Reframing the 'leader' - a conversation with Laila Ghambari
Jeffrey Young speaks with Laila Ghambari, Director of Cafes at Stumptown Coffee Roasters, to get a glimpse into how the pioneering specialty coffee business manages its cafes and learn how she has been steering the ship through the turbulent waters of the pandemic.We originally spoke to Laila for our episode on Fostering team culture, but she offered such thought-provoking insights on leadership and navigating through change that we felt the interview deserved an episode of its own. In this conversation, Laila challenges us to rethink the traditional role of the leader and highlights the importance of serving the managers who report to you, instead of the other way round.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Feb 19, 2021 • 57min
5th Wave at origin - Bringing coffee farmers to the table
Jeffrey Young is joined by David Griswold, Founder and CEO of Sustainable Harvest Coffee Importers – the world’s first B Corp certified coffee company - to explore what the 5th Wave of coffee means in practice and its significance to coffee farmers at origin. David is a leading figure in the world of specialty coffee and a pioneer in sustainable, ethical trade. In this conversation, David and Jeffrey discuss the importance of forging human connections with coffee farmers and fostering business synergies between coffee growing communities and the coffee drinking world. For more information on the guiding principles of the 5th Wave of coffee, read our introduction article Explainer: What is the 5th Wave?Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Feb 5, 2021 • 39min
Delicious morsels of wisdom - a conversation with Angus Thirlwell
Jeffrey Young speaks with Angus Thirlwell, CEO & Co-founder of Hotel Chocolat – a brand that forges a unique space for itself in the retail chocolate market. In this episode, Angus shares the secrets that helped him scale his business and discusses the parallel trends between chocolate and coffee. Angus is a master brand builder and a pioneering figure in the world of chocolate. During our conversation with him for the Christmas episode, Unwrapping the chocolate industry, Angus shared such wisdom and insight that we felt the interview justified a bonus episode. Credits music: Zelda Mae by Fergus from the Hotel Chocolat x Jake Gosling playlist Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Jan 29, 2021 • 31min
Fostering team culture
Teams can achieve extraordinary things when human beings feel united and pull towards the same goal. But building powerful workplace team culture can be hard, especially in a café, with staff on different shifts and cafes spaced miles apart.This week we explore how three successful companies foster powerful, united cultures that help their teams and businesses thrive across geographies and even through a pandemic.In this episode, Guido Bernardinelli, CEO of La Marzocco, outlines the company’s management framework, also known as the 4Ps – People, Product, Planet and Profit.We speak to Laila Ghambari, Director of Cafes at Stumptown Coffee Roasters about how building trust with their team is more important now than ever.We’ll also hear from Edwin Harrison, Co-founder of Artisan, Curious Roo Coffee Roasters and the Artisan Coffee School, about creating a caring team culture throughout his business.Credits music: Forceless by Erica ShaferGet in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Jan 14, 2021 • 32min
Achieving sustainably profitable coffee farming
While specialty coffee consumption continues to grow, it’s an unfortunate truth that for many, coffee growing does not offer a financially viable livelihood. It is also true the quality of life in these communities almost always lags behind those of coffee drinkers in western economies. This week we are exploring how three different organisations are trying to address these problems.We’ll hear from Carlos Ortiz, Manager of Volcafe's sourcing strategy Volcafe Way. He shares how his company is prioritising farmer sustainability in its sourcing practices.Catherine David, Head of Commercial Partnerships at Fairtrade Foundation offers insights on why it makes sense for business operators to provide certified coffees.Rebecca Hodgson, Head of Project Waterfall, a water charity focused on coffee growing communities, explains how access to clean water is a key piece in the sustainability puzzle.Credits music: Quaranqueen by Dyllan winner of the Coffee Music Project Los Angeles 2019Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Jan 8, 2021 • 41min
Growing an icon - a conversation with Tim Wendelboe
Jeffrey Young speaks with Tim Wendelboe, founder of the Oslo-based roastery that exemplifies the Nordic specialty coffee movement. In this conversation Tim discusses the business principles he used to build the iconic roastery and explores the challenges coffee growers face in building financially sustainable businesses. Tim is a shining example of a successful business leader guided by principles, ethics, and transparency. We featured Tim in our Careers in Coffee episode but were only able to include a handful of the many insights he offered, so today we are releasing that conversation in full.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Dec 18, 2020 • 33min
Unwrapping the chocolate industry
With the many parallels that exist between chocolate and coffee, this week Jeffrey Young is joined by innovators and disruptors from the world of chocolate to get a better understanding of this industry and explore what it can teach us about coffee. Angus Thirlwell, CEO and Co-Founder of Hotel Chocolat reveals how out his out-of-the-box thinking created an enticing customer experience that has since helped the brand scale to over 100 retail stores globally. Ben Greensmith, General Manager UK&I of Tony’s Chocolonely - a brand currently disrupting the European chocolate space - shares the humanitarian mission that drives the company and how they plan to climb to the top of the UK chocolate market. David Donde, CEO and Founder of Truth Coffee and a key figure in the South African specialty coffee community, shares his new vision for shaking up the world of specialty chocolate.Credits music: "Paris" by Bandits on the Run, winners of the Coffee Music Project 2017.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Dec 11, 2020 • 33min
Scaling from one, to two, to four and beyond – a conversation with David Abrahamovitch
Jeffrey Young speaks with David Abrahamovitch, CEO and Founder of London-based specialty coffee chain Grind. In this conversation, David talks about the necessity of investing in integrated technology systems, how to boost café profit margins and the importance of looking after the people in your business. David is a great example of operator who has successfully used technology to scale his coffee business and offers exceptional insights on how to run a profitable café chain. We’re releasing the full interview with David Abrahamovitch as a bonus episode as we believe it’s worth a listen.Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Dec 4, 2020 • 29min
Spotlight on Brazil
Jeffrey Young is joined by coffee specialists from Brazil to dive into the country’s globally important and fast-changing coffee drinking market. We’ll explore what types of coffee Brazilians are drinking, the major trends on supermarket shelves, changes in the roasting market and much more.Marco Suplicy, founder of Suplicy Cafés shares how the quality of coffee Brazilian’s are drinking is changing and where the competition is heating up on supermarket shelves. Henrique Cambraia, founder of Cambraia Cafés leads us through the history of Brazil’s specialty coffee movement from 2000 onwards.Caio Alonso Fontes, co-founder of Café Editora offers insight into Brazils current coffee drinking trends and the growth of specialty coffee.Credits music: "Kill My Heart" by Kate Klein for the Coffee Music Project. Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

Nov 26, 2020 • 34min
An unrelenting focus on personal growth - a conversation with Ross Quail
Jeffrey Young speaks with Ross Quail, Sales Director South Asia for Hemro International, and learns Ross' perspectives on the long term impacts of COVID on the Australian cafe market, the future of espresso and how he helped grow St Ali, a Melbourne cafe roaster, from 100kg a week to 10 tonnes a week. Ross' career is an extraordinary case study on what you can achieve in your coffee career when you keep an unrelenting focus on your personal growth. We're releasing this full interview with Ross Quail as a bonus episode because we believe it's worth a listen. Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast