
Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
Are you tired of your ads not working? Are you struggling to drive growth for your business? Then "Ad-justing Your Strategy" with Sourav Ghosh is the podcast for you.
With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably.
From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising.
Tune in each week for practical tips and strategies you can implement right away.
Latest episodes

Mar 23, 2023 • 38min
Optimizing Facebook Ad Performance: Right Campaign Objectives & Conversion Events for E-commerce
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/Want me to get involved in your marketing & business growth?
Start with a Consultation Session on Volley (asynchronous video messaging platform).
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New to Facebook Ads? Not sure which Campaign Objective & Conversion Event to choose? This episode is for you.
Even if you are running Facebook Ads for a while, but looking for potential ways to optimise & improve returns, use this video as a checklist to make sure you are applying all the best practices to get the best out of Facebook Advertising.
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Topics Covered
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- Campaign Objectives and Conversion Events
- Cost & Competition vs Purchase Intent
- Quality traffic vs Wider Audience
- Profitable Meta Ads: Easy or Difficult?
- Right Campaign Objective for your business
- Pixel Less Funnel
- AI, ML & other Best Practices
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Relevant Links
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- Meta Pixel Installation Guide: https://www.facebook.com/business/m/install-meta-pixel
- Meta Pixel Optimisation Guide: https://www.facebook.com/business/m/optimize-meta-pixel
- Pixel Your Site Pro plugin for WooCommerce: https://shrsl.com/3wyha (Free version is good enough for most)
- Meta's Guide to Catalog: https://www.facebook.com/business/f/362716948787178
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Only Meta Ads Course We Recommend
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The 7-Figure Meta Ads Playbook by @DepeshMandalia : https://paykstrt.com/37077/35191
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Questions?
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Don't hesitate to share in the comments.
I'd love to cover your questions through my future contents.
Stay tuned.

Mar 15, 2023 • 22min
eCommerce Woes: Low Social Reach, No Email Opens, Disappointing Sales - Revival Ideas Inside!
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/
Want me to get involved in your marketing & business growth?
Start with a Consultation Session on Volley (asynchronous video messaging platform).
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In this episode, we dive into the struggles faced by a newly launched women's garment ecommerce brand - low social media reach, no email opens, and disappointing sales.
We discuss creative solutions to these challenges, such as leveraging the power of reels for social media, adding a human touch to the brand, engaging with potential customers through comments and DMs, and personalizing email communication.
Join us as we explore these ideas and learn how to revive an ecommerce brand struggling to find its footing in the market.

Mar 14, 2023 • 3min
Don't rely on assumptions when it comes to marketing and advertising | List your top frustrations in business & top unverified untested assumptions - can you spot a relation?
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/
Want me to get involved in your marketing & business growth?
Start with a Consultation Session on Volley (asynchronous video messaging platform).
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From assuming that it's easy to run and grow a business, to assuming that you can get instant profitable results from your ads, these assumptions can lead to costly mistakes.
Many business owners fall into the trap of assuming that if they just create a website and run ads, customers will come pouring in. But the truth is, successful marketing and advertising requires a deep understanding of your target audience, data analysis, and constant optimization.
Assuming that your business is easy to run can also be a costly mistake. There are many factors to consider when it comes to running a successful business, from product development and supply chain management to customer service and financial planning.
Hope this episode works as a reminder or even a wake-up call.
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