Don't rely on assumptions when it comes to marketing and advertising | List your top frustrations in business & top unverified untested assumptions - can you spot a relation?

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From assuming that it's easy to run and grow a business, to assuming that you can get instant profitable results from your ads, these assumptions can lead to costly mistakes.

Many business owners fall into the trap of assuming that if they just create a website and run ads, customers will come pouring in. But the truth is, successful marketing and advertising requires a deep understanding of your target audience, data analysis, and constant optimization.

Assuming that your business is easy to run can also be a costly mistake. There are many factors to consider when it comes to running a successful business, from product development and supply chain management to customer service and financial planning.

Hope this episode works as a reminder or even a wake-up call.