Optimizing Facebook Ad Performance: Right Campaign Objectives & Conversion Events for E-commerce

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New to Facebook Ads? Not sure which Campaign Objective & Conversion Event to choose? This episode is for you. ⁣

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Even if you are running Facebook Ads for a while, but looking for potential ways to optimise & improve returns, use this video as a checklist to make sure you are applying all the best practices to get the best out of Facebook Advertising. ⁣

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Topics Covered⁣

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- Campaign Objectives and Conversion Events⁣

- Cost & Competition vs Purchase Intent⁣

- Quality traffic vs Wider Audience⁣

- Profitable Meta Ads: Easy or Difficult?⁣

- Right Campaign Objective for your business⁣

- Pixel Less Funnel⁣

- AI, ML & other Best Practices⁣

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Relevant Links⁣

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- Meta Pixel Installation Guide: https://www.facebook.com/business/m/install-meta-pixel ⁣

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- Meta Pixel Optimisation Guide: https://www.facebook.com/business/m/optimize-meta-pixel ⁣

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- Pixel Your Site Pro plugin for WooCommerce: https://shrsl.com/3wyha⁠⁠⁠ (Free version is good enough for most) ⁣

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- Meta's Guide to Catalog: https://www.facebook.com/business/f/362716948787178 ⁣

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Only Meta Ads Course We Recommend⁣

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The 7-Figure Meta Ads Playbook by ⁠@DepeshMandalia⁠ : ⁠https://paykstrt.com/37077/35191⁠⁠ ⁣

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Questions?⁣

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Don't hesitate to share in the comments. ⁣

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I'd love to cover your questions through my future contents. ⁣

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Stay tuned.⁣