

Stories With Traction
Matt Zaun
The Stories With Traction Podcast was created to empower leaders to elevate their businesses through the art of strategic storytelling. By engaging clients and inspiring team members, leaders can significantly impact the world around them. Each episode offers insights into storytelling, marketing, sales, company culture, and leadership, providing practical tools to drive growth and influence positive change. Tune in to transform your approach and lead with purpose.
Episodes
Mentioned books

Nov 17, 2023 • 55min
Episode 100: Navigating the Generational Shift
SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.DR. KATHERINE JEFFERY BIO: Katherine is a generational strategist who specializes in developing business strategies that help organizations navigate the complexities of having five generations working side-by-side.For more info, check out Katherine HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Nov 10, 2023 • 29min
The Power of In-Person Meetings
SHOW NOTES:SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.She became an event producer in 1986 when she moved from Buffalo, NY (Go Bills!) to Hilton Head Island.For over 25 years, Carol owned and operated Click Event Production, where she focused on fundraising events. Her acclaimed work was highlighted with many Celebrity and televised events. She proudly was part of raising more than $9.5 million for children's charities local and international nonprofit groups.Ten years ago, she joined Outside Brands to manage their DMC division and successfully resurrected the business post-pandemic.For more info, check out Outside DMC or Carol's LinkedIn.PODCAST EPISODE MENTIONED: What Business Leaders Can Learn From FootballMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun HERE.

Nov 3, 2023 • 30min
The Lion Within Us
SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.For more info, check out Chris here:https://thelionwithin.us/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com

Oct 27, 2023 • 35min
What Business Leaders Can Learn From Football
SHOW NOTES:PODCAST EPISODE MENTIONED: Getting to #1 with Josh RudegeairPODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, such as the CFP National Championship, the Final Four, and Super Bowl LVI in Los Angeles. Will is considered to be one of the youngest and most prominent speakers in the country, with over 200 paid speeches in five years.For more info, check out Will here:https://www.linkedin.com/in/willbaggett/https://monetizeyourmsg.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

Oct 20, 2023 • 48min
The Journey of LinkedIn Storytelling
SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.PODCAST EPISODES MENTIONED:Stories on a Massive StageRefining Your Stories Through LinkedInAre Your Stories Resonating?PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how they’ve leveraged the platform for business growth.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Oct 13, 2023 • 33min
The Story of BenefitsDNA
SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.EPISODE MENTIONED IN INTRO: The Importance of Learning Tours with Kirsten Yurich.PODCAST SUMMARY: In this episode, Justin Leader and Matt Zaun talk about the healthcare industry and why Justin founded BenefitsDNA.JUSTIN LEADER BIO: Justin is the President and Founding Partner of BenefitsDNA.For more info, check out Justin here | https://www.linkedin.com/in/justindonaldleader/https://benefitsdna.com/http://wefixyourhealthcare.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Oct 6, 2023 • 33min
Why Some Leaders Suffer
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a storybank and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Don Schmincke and Matt Zaun talk about why a lack of strategic clarity leads to tactical frustration.DON SCHMINCKE BIO: For over 35 years, Don and his team have consulted and trained executives in North America, South America, Europe, and India. Additionally, they have conducted leadership research excursions in South Africa, Japan, Bhutan, Vietnam, South Korea, and North African regions. Within the last few decades, Don has worked behind the scenes and trained over 7,000 CEOs on organizational performance and growth.For more info, check out Don HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Sep 29, 2023 • 38min
Strategic Networking
EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative SHOW NOTES:SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how to have intentionality and strategy behind networking.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.For more info, check out Terence HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Sep 22, 2023 • 40min
Understanding Your Behavioral DNA
Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Ana Quinn and Matt Zaun talk about how understanding your “Behavioral DNA” will position you to be a better leader.ANA QUINN BIO: Ana is the co-founder and managing partner of Imprint Talent Readiness, and she is also a Vistage Chair, where she and her husband, Chris, coach 180 CEOs and executives on how to be better leaders for their organizations.For more info, check out Ana here:https://www.linkedin.com/in/ana-rios-quinn/https://www.imprinttalent.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

Sep 15, 2023 • 38min
How to Embrace Creativity
Wanna...Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SHOW NOTES:SUMMARY: In this episode, Robin O’Donovan and Matt Zaun talk about how songwriters embrace creativity and how you can do the same thing when it comes to your storytelling ability.ROBIN O’DONOVAN BIO: Robin is the founder of My Energetic Tribe Coaching, where she focuses on helping people simplify their life purpose and add to the new purpose-driven economy. In addition, Robin is the author of The Seven Core Life Purposes, and she’s a professional Singer and Songwriter.For more info, check out Robin HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.