
Stories With Traction
#112: The Story of Westcliff
Jan 26, 2024
Dr. Anthony Lee, President and CEO of Westcliff University, and Matt Zaun discuss the founding of Westcliff University and Dr. Lee's leadership skills. They cover topics like taking over a university, the power of perseverance, and innovative approaches to supporting international students.
26:23
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Quick takeaways
- Strategic storytelling can be applied to leadership, sales, and marketing to influence and engage others.
- Hiring the right staff, pursuing accreditation, and focusing on the mission of making quality education accessible were key steps in Westcliff University's success.
Deep dives
The Power of Storytelling
Stories have the ability to cut through the noise and make an impact. They provide a way to convey messages effectively in a world filled with constant messages and distractions. Strategic storytelling can be applied to various areas such as leadership, sales, and marketing to influence and engage others.
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