SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

SHOW NOTES:SUMMARY: From overcoming personal struggles as a teen mom to leading a successful business, Tami Cole has built a career defined by resilience, determination, and leadership.In this episode, Tami shares her inspiring journey from adversity to entrepreneurship, offering powerful lessons on:✅ Navigating the challenges of single motherhood while building a career✅ Transitioning from IT consulting to business ownership with docstrats✅ Overcoming imposter syndrome and leading with authenticity✅ Balancing high achievement with steady consistency✅ The power of vulnerability, transparency, and self-leadershipTami’s story is a testament to grit, growth, and the courage to take risks. Whether you’re an entrepreneur, leader, or someone looking for inspiration, this episode is packed with real-world insights you can apply to your own journey.TAMI COLE: Tami is the President and CEO of docstrats.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.EPISODE #1 | From Struggling to Success in Storytelling EPISODE #2 | Why Storytelling Works EPISODE #3 SUMMARY: In this episode, Matthew Scura and Matt Zaun talk about how you can be a great public speaker. MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.EPISODE #1 EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works. MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from struggling to success in storytelling.VIDEO MENTIONED IN THE INTROMATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.CHRISTO IT SERVICES: Founded in 1999 to provide the type of professional IT support larger companies enjoy to small businesses in the Philadelphia region, Christo IT is your partner committed to providing every client with best-in-class technology solutions and exceptional support.Some of their services include:➔ Cybersecurity and Virus Protection➔ Desktop/Server and Hardware Support➔ Backup and Recovery Planning➔ Windows, Mac, and Linux Expertise➔ Consulting & Project Management Services➔ Cloud & Hosted Solutions➔ Phone/VoIPFor more info, check out Christo IT Services HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.JULIA SOPLOP  BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse Shaped U.S. History, Documenting Your World Through Photography, and Untangling the Self-Publishing Process.For more info on Julia:WebsiteThe bookLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.NANCY GIACOLONE BIO: Nancy is an employee benefits consultant, coach, speaker, and podcast host. For more info, check out Nancy HERE. 

SHOW NOTES:SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you. KEVIN CONNOR: Kevin is a partner at Modern SBC. Some of the projects that Modern SBC routinely works on:- Copywriting and content creation- Logo and corporate identity creation- Tradeshow/exhibits/virtual tradeshow exhibits- Branded Promotional Products/Corporate Apparel- Website creation/interactive experiences and associated launch activities- Corporate Communications (online and offline sales literature, direct mail, newsletters, packaging, print management/distribution, sales kits, etc.)For more info, check out Kevin and Modern SBC here:Kevin Connor LinkedInModern SBCMATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. For more info, check out Matt Zaun HERE.