#177: Beat Obscurity: Podcast Interviews That Build Trust (and Profit)

Show Notes:

In this high-impact episode, Matt Zaun sits down with Tom Schwab, Chief Evangelist Officer & Founder of Interview Valet, to unpack how leaders can use podcast interview marketing to beat obscurity, earn trust at scale, and convert ideal clients, and how to repurpose one 45-minute conversation into a month of authoritative content.

In this episode, they cover:

✅ Obscurity is the real enemy — Why trusted conversations (not more funnels) drive the best partners, clients, and hires

✅ “Crowded space”? Good. — Most shows are inactive; focus on the active, right-fit podcasts your ideal buyers already follow

✅ Leader-as-evangelist — Your CEO’s personal audience is ~10× the brand’s; don’t abdicate storytelling—lead it

✅ Quality over quantity — Don’t “create crap at scale.” Clarity, stories, and specificity beat generic content every time

...and much more!

BIOS:

Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, the category leader in podcast interview marketing. A former naval officer and engineer, Tom built Interview Valet’s US-based, remote team (many are military spouses) on one core belief: "our success is proportional to our systems." His firm places thought leaders on targeted podcasts, optimizes topic strategy for human listeners and AI discovery, and turns interviews into revenue-driving content engines.

Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.