Stories With Traction

EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.  Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.For more info, check out Terence HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.Next episode in the series: Storytelling FAQ Episode #1PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write stories.  The Stories With Traction podcast wouldn’t exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

PODCAST EPISODE MENTIONED IN INTRO: The Storytelling SystemPODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories.  If it wasn’t for her, the Stories With Traction podcast wouldn’t exist.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire here:https://www.linkedin.com/in/clairemdavis/https://www.tractionresume.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help. SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.For more info:Shaun's LinkedInCare Advantage WebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader. DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.For more info, check out the website or Dave Johnson’s LinkedIn account. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition.Chris shares his unique perspective as a teacher, speaker, and author. He is an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including Harvard Business Review and Forbes.For more info, check out Chris here: LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”For more info, check out Mark here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, retail, and e-commerce marketplaces. Andrew founded the company in 2001 with the initial goal of servicing packaged media companies with their manufacturing and logistics needs. Andrew quickly expanded EnterMarket’s capabilities to serve the needs of a broad array of consumer product companies. EnterMarket combines sophisticated technology with a customer-focused solution necessary for full-service warehouse and fulfillment, kitting and assembly, and freight management. After 20 years of operation and expansion, Andrew sold EnterMarket to Beanstalk Innovation. EnterMarket is the e-commerce and retail backbone for Beanstalk’s aggressive growth plans as a full-service 3PL service provider. Andrew joined the leadership team at Beanstalk to lead the sales and business development efforts. Since joining Beanstalk, Andrew has helped the company grow 3-fold in 2 years.Before starting EnterMarket, Andrew was a Senior Director, managing the outsourced integrated supply chain services for BMG Entertainment’s North American operations. For over a decade, Andrew led BMG Entertainment’s supply chain initiatives, driving efficiencies that resulted in over $300 million of savings. Andrew earned a Business and Psychology degree from Skidmore College.For more info, click HERE.  MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email). ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.For more info, check out the website and Instagram page: Kennickell Group WebsiteKennickell Group InstagramPODCAST EPISODE MENTIONED: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.  Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.For more info, check out Terence HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.