Stories With Traction

SHOW NOTES:SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition.Chris shares his unique perspective as a teacher, speaker, and author. He is an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including Harvard Business Review and Forbes.For more info, check out Chris here: LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”For more info, check out Mark here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, retail, and e-commerce marketplaces. Andrew founded the company in 2001 with the initial goal of servicing packaged media companies with their manufacturing and logistics needs. Andrew quickly expanded EnterMarket’s capabilities to serve the needs of a broad array of consumer product companies. EnterMarket combines sophisticated technology with a customer-focused solution necessary for full-service warehouse and fulfillment, kitting and assembly, and freight management. After 20 years of operation and expansion, Andrew sold EnterMarket to Beanstalk Innovation. EnterMarket is the e-commerce and retail backbone for Beanstalk’s aggressive growth plans as a full-service 3PL service provider. Andrew joined the leadership team at Beanstalk to lead the sales and business development efforts. Since joining Beanstalk, Andrew has helped the company grow 3-fold in 2 years.Before starting EnterMarket, Andrew was a Senior Director, managing the outsourced integrated supply chain services for BMG Entertainment’s North American operations. For over a decade, Andrew led BMG Entertainment’s supply chain initiatives, driving efficiencies that resulted in over $300 million of savings. Andrew earned a Business and Psychology degree from Skidmore College.For more info, click HERE.  MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email). ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.For more info, check out the website and Instagram page: Kennickell Group WebsiteKennickell Group InstagramPODCAST EPISODE MENTIONED: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss the importance of mentorship.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.  Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.For more info, check out Terence HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.SUMMARY: In this episode, Dr. Katherine Jeffery and Matt Zaun discuss how to talk to different generations.DR. KATHERINE JEFFERY BIO: Katherine is a generational strategist who specializes in developing business strategies that help organizations navigate the complexities of having five generations working side-by-side.For more info, check out Katherine HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

SHOW NOTES:SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.She became an event producer in 1986 when she moved from Buffalo, NY (Go Bills!) to Hilton Head Island.For over 25 years, Carol owned and operated Click Event Production, where she focused on fundraising events. Her acclaimed work was highlighted with many Celebrity and televised events.  She proudly was part of raising more than $9.5 million for children's charities local and international nonprofit groups.Ten years ago, she joined Outside Brands to manage their DMC division and successfully resurrected the business post-pandemic.For more info, check out Outside DMC or Carol's LinkedIn.PODCAST EPISODE MENTIONED: What Business Leaders Can Learn From FootballMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun HERE. 

SHOW NOTES:PODCAST EPISODE SUMMARY: In this episode, Chris Grainger and Matt Zaun talk about how someone can launch and build a podcast to connect with their target audience.CHRIS GRAINGER BIO: Chris is the Founder and Podcast Host of The Lion Within Us.For more info, check out Chris here:https://thelionwithin.us/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com

SHOW NOTES:PODCAST EPISODE MENTIONED:  Getting to #1 with Josh RudegeairPODCAST EPISODE SUMMARY: In this episode, Will Baggett and Matt Zaun talk about why some football players become elite athletes and how we can utilize this wisdom in business.WILL BAGGETT BIO: Will is the Co-founder of Monetize Your Message, where he is an international keynote speaker on leadership & soft skills. Before becoming a speaker, he spent a decade as a strength coach and sports administrator, having helped produce some of the biggest events in the world, such as the CFP National Championship, the Final Four, and Super Bowl LVI in Los Angeles. Will is considered to be one of the youngest and most prominent speakers in the country, with over 200 paid speeches in five years.For more info, check out Will here:https://www.linkedin.com/in/willbaggett/https://monetizeyourmsg.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun here:https://www.storieswithtraction.com/

SHOW NOTES:Wanna…Boost your Sales?Enhance your Marketing?and create a vibrant company culture?All of that is possible through the power of Strategic Storytelling!Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals!You can find the course HERE.PODCAST EPISODES MENTIONED:Stories on a Massive StageRefining Your Stories Through LinkedInAre Your Stories Resonating?PODCAST EPISODE SUMMARY: In this episode, Rachel Simon and Matt Zaun talk about their journey with LinkedIn and how they’ve leveraged the platform for business growth.RACHEL SIMON BIO: Rachel is the Founder & CEO of Connect the Dots Digital, where she focuses on LinkedIn corporate strategy and how companies can utilize the platform with their employees for maximum results.For more info, check out Rachel HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.