Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Episodes
Mentioned books
Nov 16, 2021 • 23min
Convert more sales with personal video marketing [Shopify] | #060 Casey Hill
In this episode, I talk with Casey Hill, head of growth at bonjoro.com, about how brands can use video emails to convert more sales and retain more customers.On the Show Today You’ll Learn:Why video emails add a personal touch to your marketingHow to use a video to communicate with your customers in ShopifyExcept imperfection in your videosWhy personal videos help to retain customersLinks:https://www.bonjoro.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Nov 11, 2021 • 8min
User Experience Research for Shopify Stores [Do not ask your mother] | #059 Claus Lauter
In this quick tip episode, I talk about ways of getting unbiased user feedback on your Shopify store. This will help you to improve the user experience and improve your conversion rates and revenue.On the Show Today You’ll Learn:Why asking your friends & family is a bad ideaHow you can test your store's user experienceWhat the 5-second test isWhich apps and services will help you with user experience testingand moreLinks:https://www.playbookux.com/https://www.usertesting.com/https://trymyui.com/https://www.luckyorange.com/https://www.hotjar.com/Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Nov 7, 2021 • 22min
How to grow your Customer Lifetime Value | #058 Valentin Radu
In this episode of the Ecommerce Coffee Break podcast, I talk with Valentin Radu, CEO & Founder omniconvert.com, about how to improve customer lifetime value and retention rate using customer behavior analysis.On the Show Today You’ll Learn:How to improve your customer lifetime valueThe 3 pillars of customer lifetime optimizationHow customer behavior analysis will improve your retention rateWhat you must monitor and measure in order to succeedAnd moreLinks:https://www.omniconvert.com/https://www.linkedin.com/in/valentinradu/Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.cl______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Nov 3, 2021 • 7min
Grow Your Email and SMS Marketing Lists [Shopify] | #057 Claus Lauter
In this quick tip episode of the Ecommerce Coffee Break podcast, I share some tips on how to increase the signup rate for your email and SMS newsletter lists.On the Show Today You’ll Learn:How and when to use Pop Up's on your storeThe right order to ask visitors for their informationWhy you should take a softer approach when it comes to SMSGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Nov 1, 2021 • 17min
All About Shopify 2.0 Themes | #056 Anne Thomas
In this episode of the Ecommerce Coffee Break podcast, I talk with Anne Thomas, co-founder of design-packs.com, about Shopify themes and what the recent online shopping 2.0 updates mean for merchants.On the Show Today You’ll Learn:How to customize your store without a developerShould you upgrade to an Online Shopping 2.0 theme?The meaning of 'sections everywhere' and JSONLinks:https://design-packs.com/https://www.linkedin.com/in/annethomas8/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to impr______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 28, 2021 • 9min
3 Shopify SEO Tips | #055 Claus Lauter
In this quick tip episode of the Ecommerce Coffee Break podcast, I give you three tips on how to improve your Search Engine Optimization (SEO) of your Shopify store.On the Show Today You’ll Learn:What thin content is and why you should avoid it.Why you should check your structured content (Schema Markup).Why it is important to have Data Feeds for your storeGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 25, 2021 • 20min
Why Shopify store owners should care about cyber security | #054 Kathleen Booth
In this episode of the Ecommerce Coffee Break podcast, I talk with Kathleen Booth, VP of Marketing at clean.io, about why Shopify store owners should care about cyber security and the dangers of discount codes.On the Show Today You’ll Learn:How 3rd party code can harm your Shopify storeWhy coupon extensions are a risk for your websiteWhy the wrong coupon strategy will hurt your store's revenueWhat to do to secure your store from code injection risksWhy you should be careful how you analyze your attribution dataLinks:https://www.clean.io/https://www.linkedin.com/in/kathleenslatterybooth/_______________Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CON______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 21, 2021 • 5min
The #1 Homepage Mistake [Shopify, WooCommerce] | #053 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about the #1 mistake that store owners make on their home page. Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 18, 2021 • 21min
Headless Commerce - The Evolution of Selling Online | #052 Zach Rego
In this episode, I talk with Zach Rego, VP of Sales & Marketing for Unstack, about headless commerce and how their no-code landing page platform helps improving conversions and results for your business.On the Show Today You’ll Learn:What headless eCommerce is about.Why site speed and A/B testing are so important for your store.How storefront personalization features will evolve.How to use a landing page builder to improve your eCommerce results.Links: https://www.unstack.com/https://www.linkedin.com/in/zachrego/_______________Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with eCommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's eCommerce platform. Join here: https://bit.ly/3uOdXoN🎯 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 14, 2021 • 7min
The 5 Best Shopify Themes | #051 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about my favorite Shopify Themes.On the Show Today You’ll Learn:Which are my 5 favorite Shopify ThemesWhat you should consider when picking a themeAnd moreLinks:Warehouse Theme: https://themes.shopify.com/themes/warehouse/styles/metalTurbo/Flex Theme: https://bit.ly/3FGZeB2Debutify Theme: debutify.sjv.io/oeyjMm EcomSolid Theme: https://ecomsolid.com/Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business I______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
