Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Episodes
Mentioned books
Oct 11, 2021 • 5min
Shopify One Product store | #050 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I talk about One Product Shopify stores.On the Show Today You’ll Learn:Why Shopify might not be the right platformWhat alternatives you have for a one product storeAnd moreGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 7, 2021 • 4min
Take The Guesswork Out Of Ecommerce | #049
We have just opened the doors to our new membership program "GET CONVERSIONS - Ecommerce Conversion Optimization & Growth Education". Take The Guesswork Out Of Ecommerce!Discover the course and coaching you need to convert more traffic into sales and accelerate the growth of your Shopify store without spending more on ads.GET CONVERSIONS provides the course, coaching, and community for maximizing your Shopify store. Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform.Click here to learn more: https://bit.ly/3uOdXoN_______________Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inq______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Oct 6, 2021 • 4min
Conversion Rate Optimization Tip - Don't use sliders | #048 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I tell you why you should not use sliders on your homepage and what to do instead.Ready for higher conversion rates?I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.Message me and I'll get you the details.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 29, 2021 • 12min
Tools for Content Creation | #047 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.In this episode, I talk about tools that I use for content creation and distribution.Apps and sites mentioned in the show:https://app.grammarly.com/https://www.wordtune.com/https://spinbot.com/https://charactercounttool.com/https://caseconverter.com/https://hemingwayapp.com/https://www.tubebuddy.com/https://www.canva.com/ https://tinypng.com/https://www.semrush.com/social-media/https://buffer.com/https://streamyard.com/https://www.loom.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastIf you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Bus______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 25, 2021 • 7min
Conversion Rate Optimization Tips | #046 Claus Lauter
In this episode of the Ecommerce Coffee Break podcast, I give you some quick tips about how to optimize your online store for conversions in Q4.On the Show Today You’ll Learn:Homepage: Conversion Optimizations Rate tipsCollection page: Page Conversion Optimization tipsProduct Page: Conversion Optimizations Rate tipsCart Page: CRO tipsAnd more!Ready for higher conversion rates?I bet I can find 3 conversion blockers costing you ecommerce sales on your Shopify store in 5 minutes or less.Message me and I'll get you the details.Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterC______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 23, 2021 • 18min
Influencer Marketing for Shopify | #045 Justin Kline
In this episode, I talk with Justin Kline Founder of markerly.com, about influencer marketing and best practices for your ecommerce marketing.On the Show Today You’ll Learn:Different Objectives for Influencer MarketingTypes of influencersHow to find influencersA unique approach to Influencer MarketingThe Instagram Analyzer toolAnd more!Links: https://markerly.com/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 21, 2021 • 13min
Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.On the Show Today You’ll Learn:Why you should use up- and cross-sell on your store.How to find out where to put your up and cross-sells.Why you should use post-purchase upsellsAnd more!Links: https://recom.aihttps://apps.shopify.com/automatic-related-productsGot A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 19, 2021 • 8min
What The Apple iOS 15 Update Means For Your Email Marketing | #043
In this episode, I talk about the upcoming release of Apple's iOS15 release and the impact it will have on email marketing for your Shopify store.On the Show Today You’ll Learn:Update on Apple Mail Privacy ProtectionHow does this impact your email marketingHow can you prepare for this updateAnd more!Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 16, 2021 • 19min
Improve Your eCommerce Results with Site Search | #042 Naveen Gupta
In this episode, I talk with Naveen Gupta, founder of sparq.ai, about how to use site search and collection filters to improve your conversion rate and average order value.On the Show Today You’ll Learn:Why you should use a predictive search on your store.How predictive site search improves your conversion rate and AOV.How suggestions in search results capture more clients.How filters and sort features improve the customer experience.And more!Links: https://www.sparq.ai/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 14, 2021 • 5min
Exclusive Sneak Peek at GET CONVERSIONS program | #041
For a limited time, I'm giving you free access to selected lessons of my signature program, GET CONVERSIONS.Let’s be clear: This isn't for beginners. This is NOT another "get-rich-quick" course for eCommerce beginners showing you how to dropship from China. This program has been designed for those with already an established eCommerce store looking to scale.Until September 21st, 2021 at 11:59pm you get instant access, completely FREE, no strings attached. This is not only your chance to get a sense of what GET CONVERSIONS is like on the other side of the checkout page, it’s also your BIGGEST chance to discover… ✅ Who your customer avatar or perfect audience is.✅ How to use the Conversion Rate Optimization Principles to your benefit.✅ How to implement Email Optimization and Design for your business.✅ Why you should use Datafeeds and Ad networks.60 minutes of content. ABSOLUTELY FREE!Head to https://www.clauslauter.com/sneakpeek/ to get instant access to all 5 lessons and get started!Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inqui______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
