Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

Episodes

Mentioned books

Dec 26, 2021 • 23min

How To Create A Personalized Shopping Experience (Shopify) | #070 Francis Pilon

In this episode, I talk with Francis Pilon, Head of Global Partnerships at LimeSpot.com, about how to create a personalized user experience in your Shopify store to increase conversions and revenue.On the Show Today You’ll Learn:How to create holistic, compelling shopping experiences that keep customers engagedHow to use product recommendations, segmented experiences, and email personalizationHow AI helps the customer discover and find the right productWhat signals AI needs to build personalized shopping recommendationsAnd moreTry LimeSpot for 3 months: https://bit.ly/3z65U8X (referral link)Links / Social:https://www.limespot.com/https://www.linkedin.com/company/limespothttps://twitter.com/limespothttps://www.facebook.com/LimeSpot/https://www.youtube.com/channel/UCCJQNB5RzpDNTTMX4ZuBL4gSubscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 20, 2021 • 20min

Creating Urgency with Smart Discount Codes | #069 Muhammed Tüfekyapan

In this episode, I talk with Muhammed Tüfekyapan, founder of Growth Hacking Studio, about how to use time-limited smart discount codes to get more sales from your traffic.On the Show Today You’ll Learn:Why creating urgency can increase your salesWhy you need to understand visitor behavior firstWhy urgency needs to be 'real'How urgency can be applied to different visitor segmentsAnd moreLinks / Social:https://www.growthsuite.net/https://apps.shopify.com/growth-suitehttps://www.linkedin.com/in/muhammedtufekyapan/Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 16, 2021 • 9min

Ecommerce Marketing Trends You Need to Know for 2022 [Shopify] | #068 Claus Lauter

In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments.Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 13, 2021 • 29min

How to enable data-driven automation in your eCommerce marketing | #064 Sacha Landesmann

In this episode, I talk about a SaaS platform that generates marketing automation to help eCommerce stores acquire and retain customers based on predictive AI.Guests on the show are Sacha Landesmann, CMO & Co-founder of Aument.io, and Mario Leon CPO of Aument.io.On the Show Today You’ll Learn:Why you will be struggling if you don't make data-based decisionsWhy also the customers suffer from non data-based decisionsWhy AI helps you with picking the right moment to communicate with your clientsHow AI creates a unique customer profile for your marketing And moreLinks / Social:https://aument.io/https://www.linkedin.com/in/sachalandesmann/Subscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Nov 24, 2021 • 10min

How to do Shopify Competitor Research (eCommerce Competition Analysis) | #063 Claus Lauter

In this podcast episode, I talk about how to do competitor research for your Shopify business.On the Show Today You’ll Learn:Why you should do competitor researchWhat competitor data to collectHow and where to research competitor dataWhat tools to use for your eCommerce Competition Analysisand moreLinks / Social:SEMRush Research Tool: https://semrush.sjv.io/MXRAmnomSubscribe & Listen Everywhere:Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Nov 22, 2021 • 22min

How to improve conversion and AOV with a smart, fun chatbot | #062 Rosie Bailey

In this episode, I speak with Rosie Bailey, Founder & CEO of Nibble, about how to improve conversion and AOV with a smart, fun chatbot that negotiates a sales price with your customers.On the Show Today You’ll Learn:- How negotiating can be a win-win situation for the buyer and the seller- Why haggling is engaging and fun for buyers- Why negotiating with a chatbot increases conversions and average order values- How the shopper gets a personalized interaction with your brand- and moreLinks / Social:Shopify App https://apps.shopify.com/nibble-chat-botWebsite https://www.nibbletechnology.comTwitter https://twitter.com/nibblenowSubscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join our Facebook Conversion Optimization Community: It’s our free community where smart Shopify store owners learn to optimize their store for more conversions, more revenue, and more profit: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Nov 18, 2021 • 7min

How to convert more traffic into sales on Shopify | #061 Claus Lauter

In this episode, I explain what you need to have in place to create a successful Shopify business.On the Show Today You’ll Learn:What you need in place before you open your store.The importance of knowing your audience, message, and competitors.How to create your business and start it in the right order.Why conversion optimization and marketing automation is important.and moreLinks: https://www.clauslauter.com/Subscribe & Listen Everywhere:Listen On: My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 FREE COMMUNITY: Join our free Facebook and connect with ecommerce store owners who are scaling too. Join here: https://www.facebook.com/groups/shopify.store.owners.group🎯 Join my GET CONVERSIONS Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only done-with-you Ecommerce Membership Program for Business Owners and Marketers who want to remove the guesswork out of growing a business on Shopify's ecommerce platform. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.fa______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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