Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

Episodes

Mentioned books

Jun 6, 2022 • 18min

How to create quality blog content at scale for eCommerce stores | #098 Katrina McKinnon

In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com, about how to create quality blog content at scale for eCommerce stores.On the Show Today You’ll Learn:How creative content can help you reach your audienceWhat you need to know about content research for your copyHow to get visitors from a blog to a product detail pageWhat is the best frequency for posting new content onlineAnd moreLinks & Resourceshttps://copysmiths.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clausla______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 30, 2022 • 16min

Experiences From Growing Ecommerce Businesses In Emerging Markets | #097 Maximilian Rast

In this episode, we talk about challenges you must overcome in emerging markets and why you should build your fulfillment service.Featured guest is Maximilian Rast, Co-founder of Klar (https://www.getklar.com). He helped nearly 100 DTC brands solve their expansion and growth issues.On the Show Today You’ll Learn:Why emerging markets present challenges for ecommerce brandsLearn about emerging market fulfillment challengesThe importance of building trust with your brandThe benefits of centralized data for your businessAnd moreLinks & Resourceshttps://www.getklar.com/https://www.linkedin.com/in/maximilian-rast/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 25, 2022 • 4min

Shopify Conversion Rate Optimization Tip | #096 Claus Lauter

In this podcast episode, I give some tips on how to optimize the variant selection on your product detail page in order to increase conversion rate.Links & Resourceshttps://www.clauslauter.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 24, 2022 • 24min

Why You Should Consider Adding a Subscription Model to Your Business | #095 Evan Padgett

In this podcast episode, we talk about reasons why you should add a subscription model to your business.The episode features Evan Padgett, COO & Partner at Stealth Venture Labs. He is an e-commerce expert with over 20 years of experience in helping grow subscription e-commerce businesses from startups to enterprises. On the Show Today You’ll Learn:How do you know if a subscription model is right for your business.What are the most important criteria for a subscription model.How to enable a subscription model for your Shopify store.How to properly forecast and measure subscription models.And moreLinks & Resourceshttps://www.stealthventurelabs.com/https://www.linkedin.com/in/evanpadgettSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 17, 2022 • 21min

How Ecommerce Brands Can Accelerate Growth With Revenue-Based Financing | #094 Asher Ismail

This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm. He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks.Asher shares insights on how ecommerce brands can gain funding. Discover great tips on raising capital and optimizing your efforts so you can concentrate on growing your business. Listeners can also unlock a special promotion from Uncapped that Ismail shares at the end of the episode.On the Show Today You’ll Learn:- Asher's experiences in startups and as an entrepreneur and how they led him to the idea of Uncapped - How to choose the right fundraising option for your business- How Uncapped Works- And moreLinks & Resourceshttps://www.weareuncapped.com/https://www.linkedin.com/in/asherismail/https://www.instagram.com/asheralways/https://twitter.com/asher_ismailSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that he______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 10, 2022 • 20min

Direct-To-Consumer: How to get the delivery experience right | #093 Dana von der Heide

This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide.We discuss how consumer brands can deliver the best Direct-To-Consumer experience.On the Show Today You’ll Learn:How to get the delivery experience rightWhy it is important to have all the delivery/tracking information on your websiteWhat can you do to get your customer excited about their order deliveryHow to deal with GDPR and similar Data Protection Regulations when it comes to shipping Returns and how to deal with themAnd moreLinks & Resourceshttps://www.parcelperform.com/https://www.linkedin.com/in/danavonderheideSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 4, 2022 • 17min

Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.On the Show Today You’ll Learn:Why humor in marketing can increase salesHow to brainstorm funny video adsWhy brands need to be ready to take the riskWhat makes a good videoAnd moreLinks & ResourcesWebsite: https://www.take2content.com/Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_AInstagram: https://www.instagram.com/take2content/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https:/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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