Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online.Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.coOn the Show Today You’ll Learn:The evolution of ecommerce over the last few yearsGothrider's journey to becoming a brandThe most critical skills for new ecommerce entrepreneursWhat you need to know about selling consumable products onlineWhy the customer persona / customer avatar is so importantAnd moreLinks & ResourcesWebsite: https://gothrider.comLinkedIn: https://www.linkedin.com/in/philkyprianou/Twitter: https://twitter.com/philkyprianouSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode! Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoac______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this quick tip episode, I talk about ways to increase your email deliverability and improve your sender's reputation.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode! Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Marta Rogach, Business Development Lead at Plerdy (www.plerdy.com), about conversion rate optimization and how to convert website visitors into buyers.On the Show Today You’ll Learn:The different approaches to conversion rate optimizationWhy Conversion rate optimization must be data-drivenAn overview of the tools required for conversion rate optimizationThe advantage of an All-in-One CRO ToolAnd moreLinks & ResourcesWebsite: https://www.plerdy.comLinkedIn: https://www.linkedin.com/company/plerdy/Facebook: https://www.facebook.com/PlerdyEN/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode! Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/ ________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk about how to build trust on your Shopify store.On the Show Today You’ll Learn:Why you should use trust-building elementsWhat elements build trustWhere to position the trust-building elementsAnd moreSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Sebastian Herz, Founder of Zignify Product Sourcing (zignify.net), about how to source products effectively.On the Show Today You’ll Learn:How outsourcing your sourcing process can benefit youHow to find the best manufacturer or supplierHow to ensure you produce your products in the right countryWhat a sourcing company can offer youWhat to look for in a sourcing firmAnd moreLinks & ResourcesWebsite: https://zignify.net/LinkedIn: https://www.linkedin.com/in/sebastianherz/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I discuss tactics and strategies for preventing burnout while running your Shopify store.On the Show Today You’ll Learn:What you should focus onWhy you should work on your business, not in your business- What strategies to implement to reduce your workloadAnd moreSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Luke Carthy. Luke is an eCommerce consultant specializing in strategy & search. He is also an ambassador for Doofinder.com On the Show Today You’ll Learn:What makes site search so importantWhat features your site search should haveWhat KPI's are important for optimizing your site searchAnd moreLinks & Resourceshttps://www.doofinder.comhttps://lukecarthy.com/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk about our GET CONVERSIONS community where Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more.Links & ResourcesMore info about the community: https://bit.ly/3yQa0UPSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I give you a quick channel update.Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauter______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Jay Gibb, Founder and CEO of B2B SaaS company CloudSponge.com about the power of Word of Mouth Marketing and how to increase acquisitions by 50% using a Contact Picker.On the Show Today You’ll Learn:How to facilitate your clients contactsHow contact pickers can help you with your marketingWhat a double-sided referral program can do for your businessAnd moreLinks & ResourcesDownload Free Guide: https://www.cloudsponge.com/clauslauterWebsite: https://www.cloudsponge.com/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/