Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, I talk with Jonathan Halbrecht, Co-Founder and Chief Product Officer at blyp.ai about why there is no need to follow complicated analytics dashboards anymore.Jonathan is an Experienced analytics consultant, advisor, and team leader with deep roots in ecommerce. He has over a decade of experience in designing solutions that support data-driven decisions through concise and powerful insights. As former VP of Client Consulting at Nielsen and founder of 4 data-driven companies, Jonathan co-founded Blyp to enable ecommerce SMBs to leverage data analytics at an enterprise level.On the Show Today You’ll Learn:Why people have trouble reading their dataHow your data stack can simplify analyticsHow Blyp helps you find opportunitiesHow AI delivers the right information at the right timeAnd moreLinks & ResourcesWebsite: https://www.blyp.ai/Shopify App store:  https://apps.shopify.com/blypai?utm_source=referral&utm_medium=podcast&utm_campaign=ecommerce-coffee-breakLinkedIn: https://www.linkedin.com/in/jonathan-halbrecht/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like a______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites.Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources. On the Show Today You’ll Learn:How to use server-side tracking on ecommerce sitesWhat's the difference between first and third-party cookiesThe benefits of server-side trackingHow to choose the right attribution model for your businessAnd moreLinks & ResourcesWebsite: https://www.littledata.io/Facebook: https://www.facebook.com/littledataukLinkedIn: https://www.linkedin.com/company/littledata/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Dimitris Skiadas. We discuss what's happening in Ecommerce & Marketing in Q4 of 2022.Dimitris is a Digital entrepreneur & Ecommerce Expert with 10+ years experience of scaling stores to 7 & 8 figures. He speaks Google Analytics and is an International Public Speaker and trainer. In addition to being the host of a Greek Mastermind event, he is also a restaurant owner, a proud husband, and a father of two daughters living in AthenOn the Show Today You’ll Learn:What's happening in ecommerce & marketing at the momentThings you should stop doing in your businessWhat you should focus on when running an ecommerce businessEcommerce & Marketing TrendsAnd moreLinks & ResourcesLinkedIn: https://www.linkedin.com/in/dskiadas/Facebook: https://www.facebook.com/dskiadas/Instagram: https://www.instagram.com/dimitris.skiadas/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this quick tip episode, I'll give you some tips for your Black Friday email marketing.On the Show Today You’ll Learn:Why I hate Black FridayWhy you should rethink your email campaignTips for a successful Black Friday email campaignAnd moreLinks & ResourcesWebsite: https://www.clauslauter.com/ Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Tom Coburn, the founder and CEO of Jebbit.com. We discuss how quizzes can be used to increase engagement, conversions, and revenue.Tom has been named one of Forbes 30 Under 30 and Jebbit has been named one of the Top 25 Most Promising Companies in the World by CNBC. Tom is also co-founded two nonprofits: The Enjoy Life Leadership Academy, focusing on youth leadership empowerment, and the Soaring Startup Circle, helping Boston College entrepreneurs launch their companies.On the Show Today You’ll Learn:How quizzes increase conversion rates on ShopifyHow to capture the visitor's attentionHow to use quizzes effectivelyThe importance of selecting the right quiz topic and designAnd moreLinks & ResourcesWebsite: https://bit.ly/3T0zhCpInstagram: https://www.instagram.com/jebbit_inc/Facebook: https://www.facebook.com/jebbitincLinkedIn: https://www.linkedin.com/company/jebbit/Tom LinkedIn https://www.linkedin.com/in/tomcoburn/ Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Ronen Hirsch, founder of qwiqode.com, about why pre-built section templates in Shopify make store development easier.Ronen has 18 years of experience designing and developing a variety of websites. About a year ago, he realized that he has created specific content sections for Shopify sites - which is how qwiqode was born. Qwiqode offers pre-built section templates for Shopify stores that are easily installed and highly flexible.On the Show Today You’ll Learn:What Shopify sections are How Shopify's Pre-built Templates can help youWhy upgrade to OS 2.0 from Shopify 1.0Examples of Shopify sectionsAnd moreLinks & ResourcesWebsite: https://qwiqode.comInstagram: https://www.instagram.com/qwiqodeforshopify/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The topic of this quick tip episode is how to generate traffic to your Shopify store or website.On the Show Today You’ll Learn:- How to generate traffic using different platforms- Why you should diversify your traffic- How an old marketing method can generate traffic- And moreLinks & ResourcesWebsite: https://www.clauslauter.com/Community: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Brian Garside, CEO of managecomics.com, about how comic shops can get their products online quickly, while also managing their ordering process for comics and other comic-related products. The Manage Comics platform is used by more than 250 stores worldwide with shops in Canada, the USA, Australia, and the United KingdomOn the Show Today You’ll Learn:What you need to know about opening an online comic storeWhy configuring a Shopify comic store looks easy, but doing it wrong can be costlyHow to manage thousands of comics in ShopifyHow to manage comic order processes and subscriptionsAnd moreLinks & ResourcesWebsite: https://info.managecomics.com/Shopify App store: https://apps.shopify.com/manage-comics-subscriptionsLinkedIn: https://www.linkedin.com/in/briangarside/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Tomasz Sadowski, CEO at Opinew.com, about how to use reviews the right way to increase conversions and retention.Tomasz founded Opinew, a Shopify review app, 6 years ago to make it easier to BOTH collect reviews, and use them to improve conversion rates and create more customer-focused marketing. Time permitting he also helps to run a family-owned guest house and enjoys ice skating or long hikes in the Scottish Highlands.On the Show Today You’ll Learn:The importance of reviews when selling onlineWhat merchants miss out on when they use review appsHow reviews can increase conversions and retentionDesigning the perfect review layoutAnd moreLinks & ResourcesWebsite: https://www.opinew.com/LinkedIn: https://www.linkedin.com/in/tomasz-sadowski-a22a5784/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our free ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Gokul Muralidharan, CEO of Argoid.ai, about how to increase revenue with AI-driven recommendations.Gokul combines business savvy and strong engineering skills as the CEO and Co-Founder of Argoid - a leading AI-driven recommendation engine for eCommerce on Shopify. Argoid’s product recommendations boost average order value & conversion, improving retention for Shopify companies.This episode is sponsored by Fluorescent, a Canadian-owned design agency who have just launched their newest, boldest Shopify theme ever. Learn more at fluorescent.co.On the Show Today You’ll Learn:How Amazon grew faster by recommending productsHow Shopify merchants can increase revenue with AI-driven recommendationsHow hyper-personalized recommendations workHow to use recommendations as part of your omnichannel marketing strategyAnd moreLinks & ResourcesWebsite: https://www.argoid.ai/Shopify App store: https://apps.shopify.com/argoidLinkedIn: https://www.linkedin.com/in/gokulm/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Become part of our free ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/