
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton
In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites.
Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources.
On the Show Today You’ll Learn:
- How to use server-side tracking on ecommerce sites
- What's the difference between first and third-party cookies
- The benefits of server-side tracking
- How to choose the right attribution model for your business
- And more
Links & Resources
Website: https://www.littledata.io/
Facebook: https://www.facebook.com/littledatauk
LinkedIn: https://www.linkedin.com/company/littledata/
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