Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com.Topics discussed in this episode: Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivityHow to identify the 20% of activities that produce 80% of your resultsWhat fractional marketing is and why it's beneficial for small businesses and entrepreneursWhy a fresh set of eyes can help identify areas for improvement in your businessHow fractional marketing managers can provide expert skills at a fraction of the costHow the recruitment and onboarding process works for fractional marketing managersWhat potential cost savings businesses can expect when using fractional marketing servicesLinks & ResourcesWebsite: https://meinteaminkapstadt.com/LinkedIn: https://www.linkedin.com/in/torsten-lueddecke-125140a/LinkedIn: https://www.linkedin.com/company/meinteaminkapstadt/Get access to more free resources by visiting the podcast episode page att.ly/STb7SSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.comTopics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscapeHow the pandemic changed the e-commerce industry, making traditional growth strategies less effectiveWhat behavioral science means in the context of e-commerce and how it impacts user decisionsWhy understanding external factors like weather, inflation, and competitor data is crucial for predicting user behaviorHow the paradox of choice creates friction in the user experience and impacts conversion ratesWhat role web performance plays in user experience and its impact on revenue and ad costsLinks & ResourcesWebsite: https://behamics.com/LinkedIn: https://www.linkedin.com/in/valon-xhafa-b8ab856b/Facebook: https://www.facebook.com/behamics Get access to more free resources by visiting the podcast episode page att.ly/FfJ-JSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retentionWhat types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products)Why simple loyalty programs focused on referrals can be more effective than complex point systemsWhat types of rewards and tiers can be effective in loyalty programs, from bonus points to exclusive perksHow unredeemed loyalty points can become a financial liability for businessesWhat strategies can help reduce churn in subscription-based businessesLinks & Resources Website: https://smartrr.com/Shopify App Store: https://apps.shopify.com/smartrrLinkedIn: https://www.linkedin.com/company/smartrrapp/X/Twitter: https://x.com/smartrr_app?lang=en Get access to more free resources by visiting the podcast episode page att.ly/A_4-aSubscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu  Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. How the European market differs from a single country, with 27 distinct consumer preferences. What challenges online businesses face when expanding into cross-border European markets. How Internel.eu supports clients in navigating different payment methods and delivery expectations across Europe. Why the delivery experience is the first physical contact between a brand and its customers. What it means to have truly sustainable logistics in e-commerce. Links & Resources  Website: https://internel.eu/ Shopify App Store: https://apps.shopify.com/internel-e-fulfillment LinkedIn: https://www.linkedin.com/company/internel/ X/Twitter: https://x.com/efulfillmentEU  Get access to more free resources by visiting the podcast episode page at t.ly/uSJ91 Subscribe & Listen Everywhere:  Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com.  Topics discussed in this episode: Why card-not-present fraud is a big problem for online merchants. How fraudsters use advanced methods like bots and fake identities. Why merchants must balance fraud prevention with good customer experience. How Zumigo's solution gives a trust score by checking multiple data points in real time. Which data sources Zumigo uses for verification, like phone number intelligence. How Zumigo prevented a costly fraudulent order in a case study. How Zumigo stops payment processors from flagging good transactions. Why Zumigo's passwordless login improves security and reduces cart  abandonment. How Zumigo uses AI/ML models and deterministic verification for risk decisions. Links & Resources  Website: https://zumigo.com/deriskify-for-ecommerce/  Video: http://info.zumigo.com/deriskify2024  Shopify App Store: https://apps.shopify.com/deriskify  LinkedIn: https://www.linkedin.com/in/harishmanepalli/  Get access to more free resources by visiting the podcast episode page att.ly/16H8V  Subscribe & Listen Everywhere:  Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.  We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.  Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak  Topics discussed in this episode: Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout). Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews). Different types of review platforms (Open vs. Verified) and their impact.Importance of video reviews and how to incentivize them. How Google handles reviews (Google My Business, Review Aggregation, Product Reviews). How to deal with negative reviews (Responding strategically, turning them into positives). Key metrics to track for online reputation (Star Rating, Recency, Review Volume). Why privacy matters when using customer reviews for marketing. Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews). Their book "Reputation King": A guide to online reputation management. Links & Resources Website: https://www.shopperapproved.com/ Landing:  https://reputationking.com/coffeebreak  LinkedIn: https://www.linkedin.com/in/duanesprague/  Facebook: https://www.facebook.com/shopperapproved/ Get access to more free resources by visiting the podcast episode page att.ly/xNi_0  Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current trends in ecommerce and global ad spending Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress How new ecommerce entrepreneurs can benefit from the new Founder's Sidekick program Claus shares his upcoming travel itinerary and offers advice to those who are interested in the nomad lifestyleLinks & ResourcesWebsite: https://ecommercecoffeebreak.com/Spanish Website: https://es.ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/clauslauterInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the podcast episode page att.ly/upsvMSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook adsHow first-party data from your store can improve ad accuracyHow losing third-party cookies do impact ad budgetsHow merchants can use first-party data in adsHow does AI optimize ad campaignsWhy dynamic segmentation is key for targeted adsHow merchants can use AI for better results in Google and Facebook adsLinks & ResourcesWebsite: https://adscale.com/Shopify App Store: https://apps.shopify.com/adscaleLinkedIn: https://www.linkedin.com/in/mati-ram-0930517/X/Twitter: https://twitter.com/adscaleGet access to more free resources by visiting the podcast episode page att.ly/7_ytVSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.comTopics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disrupted by conversational AI guides. Why conversational commerce drives personalization at scale. How to keep AI interactions authentic and on-brand. What data privacy issues to consider with conversational AI. Why AI might replace traditional sales funnels.  Links & ResourcesWebsite: https://conversagent.appShopify App Store: https://apps.shopify.com/conversagentLinkedIn: https://www.linkedin.com/in/marshallcowan/LinkedIn: https://www.linkedin.com/company/12100597/Facebook: https://www.facebook.com/clevertar/Get access to more free resources by visiting the podcast episode page att.ly/Mpy7iSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comTopics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changesFinding and working with creators (not influencers) to produce UGCThe process of creating detailed creative briefs to guide creatorsEditing UGC videos for platforms like Facebook, TikTok, etc. (short, fast cuts, attention-grabbing hooks)Tailoring UGC to different customer avatars and age groupsMaintaining a constant flow of fresh UGC ads to combat ad fatigueLegal considerations and obtaining rights for UGCHustler Marketing's services in managing the UGC process for clientsThe importance of having a strong product in addition to effective UGC adsLinks & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page att.ly/QW69u Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/