Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce marketers are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce operators think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Episodes
Mentioned books
Jun 3, 2024 • 28min
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND Subscribe & Listen Everywhere: Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 29, 2024 • 25min
Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.
In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.Topics discussed in this episode:How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The best practices for monitoring and managing an online community. What strategies did Taylor Swift's team use to build a strong community? What industries might face challenges in building online communities and why? Why brands should prioritize investing in their customer service and community teams. Why is it important for different teams like marketing, support, and product to be involved in the community. Links & ResourcesWebsite: http://partnerhero.comLinkedIn: https://www.linkedin.com/company/partnerheroLinkedIn: https://www.linkedin.com/in/rockyrincon/Get access to more free resources by visiting the podcast episode page att.ly/c2i1uSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 28, 2024 • 25min
How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)
In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/Topics discussed in this episode:Why SEO is still worth investing in despite algorithm updates and AI. Why SEO shouldn't be the first channel for new e-commerce brands. How to target keywords with clear shopping intent for e-commerce sites. How to track SEO ROI using GA4's landing page report under engagement. How toOptimize product/category pages first for relevant shopping keywords. Why to build content directly on Shopify, not on subdomains. Why quality backlinks are important, but content quality matters more now. Links & ResourcesWebsite: https://www.meriwether.digital/Free Traffic Light Tracking Report: https://trafficlighttracking.com/LinkedIn: https://www.linkedin.com/in/joshpiepmeier/Get access to more free resources by visiting the podcast episode page att.ly/5GtTcSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 21, 2024 • 25min
Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost
In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io.Topics discussed in this episode:The value of marketing through multiple channels, not just AmazonEnhancing your Amazon product listing with effective copy, images, and SEORisks on Amazon, such as account suspensions and listing removalsKey factors for Amazon success: strong listings and SEOCredibility gained by selling on Amazon along with your own siteThe need for an established brand before selling on AmazonLinks & ResourcesWebsite: https://hyperzon.io/LinkedIn: https://www.linkedin.com/in/hristo-arakliev-30a91359/Facebook: https://www.facebook.com/icoarakliev/Instagram: https://www.instagram.com/icoarakliev/Get access to more free resources by visiting the podcast episode page att.ly/GAsEhSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 20, 2024 • 33min
Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)
In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.comTopics discussed in this episode:Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store’s performance How focusing on specific, high-margin products can boost your profitability How customizing Shopify apps can enhance your store's functionality and controlLinks & ResourcesWebsite: https://bluedgeusa.comLinkedIn: https://www.linkedin.com/in/bluedge-usa/Get access to more free resources by visiting the podcast episode page att.ly/X27nNSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 15, 2024 • 22min
Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI
In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com.Topics discussed in this episode:How AI be used to benefit ecommerce businessesWhat are some challenges of using AI for ecommerceHow AI helps ecommerce businesses with data analysis and content creationWhat are the current trends in Ecommerce & AILinks & ResourcesWebsite: https://www.ecommboardroom.com/appShopify App Store: https://apps.shopify.com/boardroomLinkedIn: https://www.linkedin.com/in/charles-camisasca-a6289381/X/Twitter: https://twitter.com/ecommboardroomGet access to more free resources by visiting the podcast episode page att.ly/KvrHVSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 14, 2024 • 26min
iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#30
In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com.Topics discussed in this episode:Importance of automation in peak shopping seasonsChallenges faced by smaller companies with automation as they growSignificance of adopting an "automation first" mindset in e-commerceThe importance of good data for effective automationIdentifying areas for improvement through automationHow modern integration platforms facilitate automationLinks & ResourcesWebsite: https://www.celigo.com/Shopify Integration: https://www.celigo.com/integrations/shopify/LinkedIn: https://www.linkedin.com/company/celigo-inc/X/Twitter: https://twitter.com/celigoincGet access to more free resources by visiting the podcast episode page att.ly/rmTBeSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 13, 2024 • 20min
How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)
In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.comTopics discussed in this episode:The most common mistake that affects return on ad spendThe crucial metrics in evaluating ad performanceWhat pixels are and why they are important Why properly setting up tracking is crucialHow to get started with tracking as a beginnerWhy first-party pixel tracking is important for the future as third-party cookies go awayLinks & ResourcesWebsite: https://www.trackifyapp.com/Shopify App Store: https://apps.shopify.com/trackify-1LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQGet access to more free resources by visiting the podcast episode page att.ly/CqEhfSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 8, 2024 • 28min
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough
In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.coTopics discussed in this episode:How to get your business ready to sell at a higher priceHow to attract potential buyers by making improvements across the company The role of investment funds in providing capital to help businesses growWhy buyers and sellers often have different price expectations when it comes to acquisitionsThe Reasons behind the recent slowdown in e-commerce business salesLinks & ResourcesWebsite: https://www.southcol.co/LinkedIn: https://www.linkedin.com/in/chrisshipferlingGet access to more free resources by visiting the podcast episode page att.ly/wtClvSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 7, 2024 • 20min
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.comTopics discussed in this episode:Why attribution is crucial for business leaders and executives in making informed marketing decisionsHow a click-based, first-party data model provides a "single source of truth."The different attribution models, including multi-touch and single-touch models, and their impact on decision-makingWhat different attribution models reveal about the customer journey.Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression dataFuture developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)Links & ResourcesWebsite: https://www.attributionapp.com/Shopify App Store: https://apps.shopify.com/attributionLinkedIn: https://www.linkedin.com/company/attribution/X/Twitter: https://twitter.com/attributionappGet access to more free resources by visiting the podcast episode page att.ly/yYvEWSubscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
