Embodied CEO

Emily Hirsh
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Dec 14, 2018 • 13min

30 - Why I'm closing my doors for the rest of 2018

I'm closing the doors to new partners on December 21 (until early next year). That's almost unheard of in the marketing world, but it's a decision you should consider, too. A lot of digital marketers are really good at selling their product or service. But the more they sell and the faster they scale, the harder it becomes to *successfully* DELIVER to clients + customers.
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Dec 12, 2018 • 19min

29- ANNOUNCEMENT: We are NO longer an agency!

Hirsh Marketing is making a huge pivot from "ads agency," because we're MORE than an agency (and always have been). In fact, we're shifting our language to reflect a movement toward ANTI-agency. And today's episode is all about why.
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Dec 6, 2018 • 14min

28- Instagram Ads 101

Instagram is where it's happening lately. But, not everyone is leveraging this for their marketing strategy - and even fewer people are doing this well. (Take a scroll through IG, and you'll see what I mean.) In this episode, I'm talking about the basics of marketing on Instagram.
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Dec 4, 2018 • 12min

27- Tracking your entire customer journey (and why this makes you more money)

You've heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ads manager as your only measure of "success," but that's an incomplete picture! In this episode, I'm talking about how you can adapt the Hirsh Marketing tracking system that takes a holistic view of your customer journey and makes our clients more money!
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Nov 29, 2018 • 17min

26- The Importance of FOCUS in Your Marketing

You have 901 ideas for your business (or worse, you have more than one business). Once you begin one thing, you start another, and another. But what if I told you that's what's keeping you from hitting your goals? What if your inability to pick just ONE thing is the reason you can't reach that next-level success?
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Nov 27, 2018 • 11min

25- The 3 Factors You're Always Paying Attention to When You Market Your Sales Funnels

Don't ditch your latest product or service, only because your ads aren't converting to sales! What if it has nothing to do with your offer and everything to do with how you talk about it? Or who sees it? In this episode I'm taking you through the step-by-step process for what to pay attention to in your marketing and your funnels. There are 3 factors; I'm diving into them in order of importance (and pssst… changing your offer is the very last one!).
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Nov 21, 2018 • 10min

24- Will my ads costs go up during the holidays?

Will your ad costs go up during the holidays? Should you just TURN OFF ads for November/December? My answer is yes and no. In this episode I'm talking all about what to do with your ads during the holiday season.
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Nov 19, 2018 • 16min

23- Who should be running your ads?

How do you know when you're ready to hire out ads? And do you hire one ads manager, or work with an agency, or create an in-house marketing team? In this episode, I'm breaking down the details of each, to help you compare your options.
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Nov 15, 2018 • 12min

22- Setting Up Your Ads For Holiday Promotions

You know the holidays are a momentous time for business - but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays.
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Nov 13, 2018 • 19min

21- An Inside Look At How Hirsh Marketing Ads Managers Are Trained

Running ads is not rocket science. The hard part is growing a team to manage results as you're scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I'm giving you an inside look at the systems we have in place for training new ads managers.

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