Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Nov 8, 2018 • 15min
20- Challenges vs. Webinars: Which One Should You Do?
In this episode we're defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the questions you need to answer before you begin.
Nov 6, 2018 • 11min
19- Customizing Your Marketing to YOUR Ideal Client
In this episode you'll hear examples of some successful funnel and ad strategies and why they probably WON'T work for you and your ideal client. You'll learn: The KEY difference between B2B + B2C marketing (and why it really, really matters) Why Russell Brunson's strategy isn't working for you And how customizing your funnel can lead to more $$ Forget cookie cutter marketing. What do your people need before you ask for the sale? Listen to this episode to find out!
Nov 1, 2018 • 10min
18- Why Scaling Ads Isn't Only About Your Budget
On this episode of the podcast I'm explaining two ways of scaling your ads. Vertical scaling is what you're already familiar with. It's the more, more, more method: adding to something that's already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding "more" (or messing with your optimization). This is changing our client accounts like crazy! Let me show you how.
Oct 30, 2018 • 10min
17- ONE AD THAT PRODUCED 10,000% ROI
You're looking for an easy, cheap Facebook ad that's crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I'm sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup, you read that right.) This is our highest ROI to date, and it comes from… wait for it… Abandoned Cart Ads.
Oct 25, 2018 • 16min
16- What If My Ad Is Not Converting?
In this episode I'm sharing a Team Hirsh philosophy: It's less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that's not working, I want you to ask, "Have I done everything I can to make it better?" And to help you out, I'm sharing the step-by-step process my ads managers go through to troubleshoot our clients' ad campaigns!
Oct 23, 2018 • 13min
15- The Difference Between Successful Marketers and Failing Marketers (playing the long game)
Wanna know the KEY difference between successful businesses and ones that fail right out the gate? A lot people don't understand this, even though they've heard it before (you might even preach this to other people!). You see, there's a lot of talk in digital marketing about the "overnight success," but what we don't hear about (because it's not always pretty) is how to grow a successful business for years afterward.
Oct 18, 2018 • 8min
14- A Hidden Audience Almost Everyone Should Be Using
Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I'm walking you through all the data Team Hirsh tracks weekly for our clients. You'll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward.
Oct 16, 2018 • 15min
13- Top Mistakes People Make When Launching A Campaign
Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I'm diving deep into an example ad campaign created for a beta course - and we're optimizing results by avoiding the 3 most common mistakes people make with ad campaigns. In just one day, we decreased cost per lead by 75% (think: You were paying $15 per lead, now you're paying less than $3!) with just a few simple changes to optimize conversion rates!
Oct 11, 2018 • 9min
12- Everything You Need To Be Looking At Weekly In Your Marketing
Data reports don't have to be scary! And actually, they're vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I'm walking you through all the data Team Hirsh tracks weekly for our clients. You'll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually pretty basic, but it can make or break your ads strategy. Listen to this episode for all the details!
Oct 9, 2018 • 15min
11- How To Use Facebook Lives In Your Marketing
You've heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you're not already, you should be going live once a week - regardless of whether you're just getting started with your marketing or you've been running ads for years! In this episode, you'll learn why you should regularly go live on Facebook (regardless of the number of live viewers!), why this only works on your business page (and not your personal or group pages), and the KEY to tracking video engagement inside the ads manager (do 3 second video views really matter?). If you've been avoiding going live (or if you're not promoting your live content), because you're wondering if it's worth it - I break down all your Facebook Live FAQs in this episode!
