Embodied CEO

Emily Hirsh
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Oct 29, 2019 • 15min

120- Why You Can't Market Just Anything

There's an old saying in the marketing world, "With good marketing, you can sell anything!" And here's my 15-minute speech about why that's WRONG. Yes, you can market a bad product or service for a limited time - but eventually, people will find out + your business will take a dive.
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Oct 24, 2019 • 19min

119- How I Wrote A Book In 2.5 Days

I wrote a book within 2.5 days on a quick trip to Hawaii! And this episode is all about HOW, the pre-planning that made it possible, the immense number of snacks required, and the advice I'd give anyone with a book-writing dream!
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Oct 22, 2019 • 16min

118- The Customer Is Not Always Right

You are the expert - not your client or customer. That's why you have a job! That's why people hire you. So no, your customer is NOT always right. If she knew how to do the thing you know how to do, she wouldn't spend money for your product/service/coaching. Which means, it's your J.O.B. to own what you do + how you do it.
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Oct 17, 2019 • 15min

117- Warming Up Your Audience For Launches

The people who regularly engage + connect with their warm audience (i.e. email list, social media followers, podcast listeners) generally CRUSH their launch goals, especially compared with the business owners who don't. So, in this episode I'm sharing a variety of tried-and-true strategies for warming up your audience before, during, and after the launch.
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Oct 15, 2019 • 21min

116- Protecting Your Time + Energy As A CEO

Nobody talks about the detailed ups + downs of growing a MULTI-million dollar business… but, we need to start! Because it's not as 'pretty' as growing past your first $100K. In this episode, I'm talking about the importance of protecting your time+energy as CEO of your company, so you can get comfortable in the (inevitable) discomfort that comes with real growth.
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Oct 10, 2019 • 20min

115- Facebook Apocalypse + Account Shut Downs

I'm diving into the huge RED FLAGS for ads + landing pages (i.e. what not to include in your messaging), plus walking you through a short list of what Facebook likes + how you can build trust with the company. Social media companies are getting smarter. If you think you're going to outsmart Facebook and Instagram… you're not. Tune into this episode for all the do's + don'ts for Facebook ad approval.
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Oct 8, 2019 • 16min

114- Behind-The-Scenes: Team Hirsh Launch Planning

I'm detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you'll get those details right here!
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Oct 3, 2019 • 14min

113- Marketing Is Often About Pivoting + Adjusting

Goal-breaking ads are NOT the result of finding the best audiences, using the latest 'ninja' strategies, and knowing the best technique… Those things help, of course! Otherwise I wouldn't have a company. But really, the foundation of any good marketing strategy is the *skill* behind pivoting + adjusting to meet your end goal.
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Oct 1, 2019 • 16min

112- Treat All Your Business Relationships This Way

Not every CEO is a good leader - but it's a skill you can learn! And in this episode, I'm detailing one of the most important leadership lessons I've learned: Every business relationship should be a collaboration (not a one-way street).
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Sep 26, 2019 • 14min

111- A Mistake People Are Making Tracking Ad Results

Tracking your immediate results is one thing (i.e. what's happened in one week?). But tracking long-term + cross-checking with third party systems is where you'll find the goldmine of information. In this episode, I'll explain 2 ways we do this at Hirsh Marketing.

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