Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Jun 18, 2020 • 23min
190 - Common Challenges When Scaling Ads
Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work". Scaling doesn't come easy... but it also doesn't have to be this scary and mysterious process! So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I'm going to lay out the FOUR MOST COMMON MISTAKES I see people make when scaling ads + what you can do to avoid them ... and make scaling less scary! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-190
Jun 16, 2020 • 20min
189 - What To Expect With Lower Ticket Offers
Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liquidating offer funnels. This success didn't just pop out of thin air… My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run. Why is it so important to invest this energy into your SLOs? Because you're either making or breaking your customer's trust when they purchase them!! In this episode of I'm going to go over: Why you should over-deliver with your low ticket offers The steps you can take to make your offers more profitable Exactly what you should avoid when working with SLOs For complete show notes, visit - www.hirshmarketing.com/podcast-episode-189
Jun 11, 2020 • 20min
188 - Your First 90 Days Running Ads To A New Funnel Or Offer
A very common marketing question I get is, "When will I see results?" Are we talking a year? A month? Six months? I think it's safe to say that when it comes to marketing, most people don't want to play the long game. Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it. Because like with most things, there's not one right answer... … but what I am certain about is this, the long game shouldn't be dreaded! In today's episode I'm going to break down different scenarios that could happen during your first 90 days running ads to a new funnel or offer along with: Why mindset matters Volume vs Quality How to improve your targeting For complete show notes, visit - www.hirshmarketing.com/podcast-episode-188
Jun 9, 2020 • 24min
187 - When Do I Increase My Ad Spend?
This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? It's a bit more complicated than "Increase your ad spend when..." In this episode, I'm walking you through: When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process I'll also go over the #1 mistake I see people make when budgeting for ad spend and how you can avoid it! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-187
Jun 2, 2020 • 23min
186 - The Importance Of Truly Knowing Your Customer
Over half the time when marketing isn't working, it's because of MESSAGING. You could have the best strategy in the world and it wouldn't matter if your messaging isn't dialed in. The theme of this episode is how important it is for you to know your customer on a deep, deep emotional level so that you can get your messaging on point. Tune in to learn how YOU can really understand and connect with your target audience and MASSIVELY IMPROVE your marketing. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-186
May 28, 2020 • 26min
185 - My "Secret Sauce" To Keeping 95%+ Of Our Clients
Lately, a lot of people have been asking me one question over and over again, "Emily, what is your secret to keeping a 95%+ client retention rate?" There are four secret ingredients that go into my Hirsh Marketing high client retention rate "Secret Sauce" When combined, these ingredients are powerful. In fact, using my "Secret Sauce" has resulted in my company having a 100% retention rate in the month of April. Not only that, but we signed 10 new clients! So that's what this episode is all about, I'm going to explain what my secret is to keeping a high client retention rate and how you can use my "Secret Sauce" in your business too! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-185
May 26, 2020 • 18min
184 - If You're Not Willing To Fail You're Doing It Wrong
Are you afraid of failure? I'm willing to bet that the majority of people in this world are afraid of failure too. In my opinion, there's nothing wrong with being afraid of failure. Because in failing, you learn and you continue to grow. As you and your company grow, you find things that work from failure. And there's a lot of value in putting a percentage of your time and money and energy into just trying something. So that's what this episode is all about, finding the value in failure and how if you're not willing to fail, you're doing it wrong. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-184
May 21, 2020 • 23min
183 - Things You Can Do To Better Market Your Business
Let's go back to the basics. They might be foundational things, but they are extremely important to focus on because honestly, most success in marketing comes from mastering the basics. In this episode, I'm going to go over the three most important things that you can do right now to better market your business. I guarantee that all three of these things will improve your marketing, lead to positive growth in your business, and start that upwards momentum. And guess what? You could start implementing all three of these foundational processes for your business RIGHT NOW. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-183
May 19, 2020 • 21min
182 - Why LIVE Webinars Are CRUSHING It Right Now!
I've been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I'm going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate How to incentivize people to actually show up to your webinar How to support and inspire your audience as much as possible For complete show notes, visit - www.hirshmarketing.com/podcast-episode-182
May 14, 2020 • 21min
181 - Market To What Your Audience Wants
What is the most important thing in marketing? For me, it has to be MESSAGING. You've got your targeting, strategy, and offer down... but none of that matters if you're not able to nail your messaging. In this episode, I'm going deep into why messaging matters, plus... The process I go through with my team to make sure our messaging is on point Common messaging mistakes I see marketers make How you can fine tune your messaging to connect with your ideal audience For complete show notes, visit - www.hirshmarketing.com/podcast-episode-181
