Embodied CEO

Emily Hirsh
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May 12, 2020 • 19min

180 - The Danger Of Distraction In A Crisis

One of the most important things that you can do in your business is stay focused. I'm huge on focus. Stay focused on one offer, one funnel, one strategy until you get your desired results. During this time of universal crisis, it may feel harder to stay focused than usual. After all, you're being bombarded with endless social media distractions that have the potential to derail both you and your business. In this episode, I'll explain why you should avoid these distractions as much as possible and what you should be focusing your energy on in order to put your business ahead of the curve. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-180
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May 7, 2020 • 17min

179 - Why Your Free Content Should Be Worth Paying For

One of the most important parts of marketing is actually the free "value" content you share with your audience. Because, if your free content is good enough that people would pay money for it… your audience will know that what you sell will be even better! In this episode, I'll explain why free content that's truly helpful to your audience makes selling so much easier, PLUS… Why you should put AS MUCH thought, energy, and effort into your free content as your paid content How many resources my team puts into our free content every week… And 2 questions to ask yourself if you're ready to step up your content game! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-179
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May 5, 2020 • 23min

178 - The True Entrepreneurs Will Be Exposed

A "true" entrepreneur doesn't let anything get in the way of making things work - even a financial crisis. In this episode, I'll explain WHY, plus how you can make a choice to change your current + future reality, right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-178
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Apr 30, 2020 • 22min

177 - How I'm Leveraging This Time To Become A Stronger Business + Person

Lots of people have asked how I'm "doing it all" right now. And like you, I don't really have another option but to show up! I could easily crumble under the pressure (and I've let that happen, briefly). But I'm consciously choosing, over and over again, to become a stronger, better person through all of this - and build a stronger, better business, too. In this episode, I'll talk about how (+my "advice" for you!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-177
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Apr 28, 2020 • 15min

176 - Your CFO Shouldn't Be The Only One Who Knows Your Numbers

I'm noticing lots of successful entrepreneurs realize for the first time… They really don't know their numbers! (If this is you, please know this does NOT make you "bad" at business! But also, consider this your wake-up call.) In this episode, I'll breakdown the reasons why your accountant should NOT call the shots right now. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-176
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Apr 23, 2020 • 21min

175 - Tips On Running Your Team & Business Online

With so many people bringing their business online, I've received a lot of questions about how I run my team of 20+ employees virtually… This episode answers a few of those questions (+shares my biggest piece of advice for everyone!) For complete show notes, visit - www.hirshmarketing.com/podcast-episode-175
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Apr 21, 2020 • 19min

174 - Test, Refine, Repeat

Curious about the experience of being a Hirsh Marketing client? In this episode, I'm sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-174
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Apr 16, 2020 • 22min

173 - Why You Can't Automate Everything

There's a lot of hype around automated content… because it's an incredible time-saver, especially before you have a support team. But you can't automate everything, all the time! In this episode, I'll explain the ways my company incorporates BOTH pre-scheduled content and personal, customized content (in marketing + delivery of our product). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-173
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Apr 14, 2020 • 18min

172 - From Wanting To Pause Ads To 284% Return On Ad Spend

When COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.) But today, I'm sharing a real-life story (from a Hirsh client!) to explain why that's the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-172
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Apr 9, 2020 • 18min

171 - Giving And Receiving Feedback As A Leader

Feedback (positive + negative!) from your Team is vital to your success. And if you want QUALITY feedback from the people you're paying… You have to ask for it, over and over again - in an environment that's safe, supportive, and receptive. In this episode I'll explain the epiphany I had around "how" to best ask for feedback in a way that invites real, honest answers. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-171

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