Embodied CEO

Emily Hirsh
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Jul 23, 2020 • 23min

200 - The Two Types Of Ad Budgets

In this episode, I'm breaking down the two different types of ad budgets: testing budgets, and scaling and optimizing budgets. It's critical to make sure that you're not just using both types of budgets, but that you're using them both correctly. Tune in to learn more about how to set these budgets up, how much money you should allocate towards them, and how to interpret your results.
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Jul 21, 2020 • 20min

199 - Creating Ascension Within Your Products

Today's episode is all about how to create ascension within your products. AKA, how to position your funnels in order to drive your buyers through them and ultimately convert into a client. I lay out how I've done this step-by-step with my own signature course, Ignite, and the strategies I've implemented within the course that easily gets my students to convert into buyers. Tune in to learn how you can implement these strategies in your own products and courses!
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Jul 16, 2020 • 19min

198 - The Economy & What This Means For Ads & High Ticket Sales Right Now

In this episode I'm talking about what the impacts of the current economy mean for your ads and high ticket sales - right now. I predict what trends I think will set marketers up for success not only now, but for the months to come. If you're just trying to wait things out, you're going to fall FAR behind - but those who pivot and adjust now will be able to make it through. Tune in to learn more!
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Jul 14, 2020 • 22min

197 - The Strategy That Will Pay For Your Ad Spend (When Done Right)

In this episode I'm diving into the hottest strategy right now that, when done right, will pay for your ad spend. The strategy? Creating a self-liquidating offer that does exactly what the name implies - it liquidates the ad costs to pay for the leads and drives them to higher priced and leveled products and services. I've noticed a lot of people are making the same mistakes and messing up with these - tune in to make sure you know how to leverage your SLO correctly!
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Jul 9, 2020 • 20min

196 - How To Get Your Audience & Leads To Take Action

Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so easy. Well, I should say it's not easy if you don't know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I'm letting you in on my secrets in today's episode of The Hirsh Marketing Underground Podcast.
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Jul 7, 2020 • 21min

195 - Influencer or Influential Entrepreneur?

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an "influencer," but really, I think they should be called an "influential entrepreneur." In today's episode of The Hirsh Marketing Underground Podcast I'm discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.
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Jul 2, 2020 • 24min

194 - The 5 Keys To Massive Marketing Success

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you're successful right now, it's always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you're listening you'll be like "Man, you know what? I forgot about that!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-194
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Jun 30, 2020 • 17min

193 - How Do I Reach More Of My Target Audience

"How do I reach more of my target audience?" Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special 'ninja' targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you're trying to attract. First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I'm sharing my ultimate strategies on how to do just that in today's episode of The Hirsh Marketing Underground Podcast. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-193
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Jun 25, 2020 • 25min

192 - If You Care About Your Business You'll Prioritize This

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility. There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT. I repeat: CREATE VALUABLE CONTENT. I guarantee that committing to creating consistent and valuable content will not only improve your marketing, but also lead to positive growth in your business AND gain you a loyal audience who will stick with you through the thick and thin. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-192
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Jun 23, 2020 • 17min

191 - Why Are My Leads Not Converting To Buyers

Today, I'm going to talk about a difficult scenario: What to do when your leads aren't converting to buyers. If you're in this situation, don't run or feel bad! This is a very common problem with very tangible solutions. In this episode, I'm sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, "this isn't working!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-191

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