Embodied CEO

Emily Hirsh
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Aug 27, 2020 • 18min

210 - Do You Have To Sell Your Product Organically Before Running Ads

In this episode I'm answering a highly debated question: do you have to sell your product organically before running ads? Some say yes, I say no. The truth is, it's different for each individual person, and there are a variety of factors that determine whether or not you're ready for ads besides the number of products you've sold organically. Tune in to find out how to know if YOU are truly ready for ads.
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Aug 25, 2020 • 20min

209 - Growing A Following Of True Believers

In today's episode, we're talking about followers. Not just how to gain a bunch of them, but how to gain ones that truly believe in you and your business. Selling becomes a piece of cake once you start to acquire a following of people who trust you. Tune in to learn what strategies you can start implementing in your marketing today to attract these kinds of followers.
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Aug 20, 2020 • 19min

208 - What To Do If My Ads Not Converting

In this episode, I'm walking you through Team Hirsh's exact process on what to do if your ads aren't converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.
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Aug 18, 2020 • 21min

207 - Is Your Offer The Problem

In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the problem doesn't lie in your strategy, your funnel, or how you've set up your ad. Instead, it's usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether your not your offer is the problem and what you can do to improve it.
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Aug 13, 2020 • 24min

206 - How You Must Stand Out: It's Only Going To Get More Crowded Online

In this episode, I provide you with my secret sauce strategies on how to make your brand/business stand out from your competition. In an online space that is only getting more crowded by the second, it is crucial for our success as entrepreneurs to attract the eyes of our potential customers/clients. Tune in to learn what you can do to show up louder and bolder than everyone else.
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Aug 11, 2020 • 23min

205 - Your Marketing Foundation

In this episode, I'm taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.
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Aug 6, 2020 • 17min

204 - The Importance Of "Top Of Mind" Marketing

In this episode, I'm speaking to the importance of "top of mind" marketing. If you're not the first person your audience thinks of when they decide they need what others in your industry are offering, they're probably going to choose your competitors. Tune in to learn how you can strategically market your business so that you are always top of mind for your audience.
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Aug 4, 2020 • 23min

203 - How Do I Know If I'm Ready For Ads?

In this episode, I'm breaking down the three conceptual keys you MUST have in place before you're ready to start running ads. If you don't have the proper foundation in place, if your funnel is broken, if your messaging is off, if your offer isn't good, ads will only amplify that. Tune in to learn how to make sure you have the proper foundation in place to successfully run ads.
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Jul 30, 2020 • 31min

202 - Business Lessons Nobody Will Tell You

In today's episode I'm talking about the business lessons nobody will tell you about. These are lessons that I had to learn on my own - the hard way. I know that being transparent about the struggles I've faced as a CEO will help out my fellow entrepreneurs who are struggling right now. So if you want to know more about the biggest business lessons I've learned that will help you if you're going through a rough patch, be sure to tune in.
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Jul 28, 2020 • 22min

201 - Numbers. Are. Everything.

In this episode, I'm talking about, you guessed it, numbers! That's because when it comes to marketing, the answer to your problems almost always lie in the numbers. From setting your goals, to tracking your data, to analyzing your results I'm diving deep into all things numbers. Tune in if you're ready to shift out of your fear of numbers and learn how to make sense of them.

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