Embodied CEO
Emily Hirsh
MARKETING THAT ACTUALLY WORKS.
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!
I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!
My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.
Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.
Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.
Emily Hirsh
Episodes
Mentioned books
Apr 29, 2021 • 18min
280 - Create A Strategy With These Two Components For Ultimate Success
In today's episode, I'm sharing the two components that will create ultimate success in your marketing if you commit to them. First, you must be intentional with your strategy and continuously test, refine, and repeat. Second, you must release your fear of failure and stop holding yourself back. A good friend of mine was able to do this, and a year after creating her new business, she was able to get her webinar funnel converting at 4%! Make no mistake, marketing always works, it's just a matter of when. Tune into today's episode for a much needed message on what it really takes to achieve marketing success.
Apr 27, 2021 • 18min
279 - The Reality Behind Digital Businesses That Nobody Is Talking About
In today's episode, I'm going on a much needed rant. There's this misconception that running a digital business is, and should be, easy and that if it's not that way for you then you're doing something wrong. NOT TRUE. Sure, you have the potential for more reach and impact with a digital business, but if you throw out the core foundational components of your business expecting things to be a piece of cake, you will never be successful. Nobody is talking about this, which is unfortunate as it's a message that so many people need to hear. Tune in for the full rant and why it's critical to put in the work if you want to achieve long term, sustainable success.
Apr 22, 2021 • 14min
278 - Your First Crucial Milestone In Marketing
In today's episode, I'm sharing everything you need to know about hitting your first crucial milestone in marketing: breaking even. Most people go into it with the expectation that they'll be instantly profitable, when that is not the reality. Before you can become profitable, you first have to hit your break even point. How long should that take? What benchmarks do you have to set to get there? When do you know when it's time to make pivots to achieve that? Tune in for all the answers!
Apr 20, 2021 • 19min
277 - Don't Overcomplicate & Overthink Your Marketing
Too often, people overcomplicate their marketing by adding in all these technical components, shiny objects, bells and whistles. Those things don't equal a converting strategy or more sales. In some cases, it results in less because you're making the journey too confusing for your leads. That's not to say they're bad strategies, but they aren't what's going to move the needle forward for your business. Rather than over complicating and overthinking your marketing, focus on improving the core, which is your messaging, customer journey, and connection you're building with your audience. Tune in to learn how you can improve your marketing without all the overwhelm!
Apr 15, 2021 • 21min
276 - Optimizing, Pivoting, & Adjusting Is True Marketing
In this episode, I go on a bit of a rant. A lot of influencers out there promote this idea that you're only one funnel away from success. That you just need to create this one webinar, one funnel, one campaign, or hit the magic formula and then you'll take off and be successful without ever having to change a thing. That does not exist. If you think your company is going to reach a place where you don't have to do any work with your marketing, I hate to shatter your fantasy, but it's not true. True marketing success comes from continually optimizing, pivoting, and adjusting. Tune in so I can explain to you why I know that's a fact!
Apr 13, 2021 • 21min
275 - The 3 Main Elements To Testing Your Ads
In this episode, I'm shedding light on the three main elements to testing your ads. Testing your ads can be extremely overwhelming, and many people think it requires a bunch of A/B testing for your buttons, small tweaks in your headline, different colors on your landing page, etc. All of those things are just bells and whistles that will overcomplicate things without actually improving your results. Your actual success with testing will come from three foundational elements. It's not a matter of using a magic formula, it's about following a clear process of testing these three foundational elements. Tune in to learn what each of those are and how you can confidently test your ads moving forward without all the overwhelm attached.
Apr 8, 2021 • 20min
274 - Strategic Lead Generation That Actually Results In Sales
In this episode, I'm diving into my top strategic lead generation strategies that actually result in sales. Lead generation is absolutely critical, especially in these times where the online space is extremely volatile. That's because you own your email list, so no matter what happens online, you'll still have that list of people who will buy from you, IF you're doing this right. A lot of people are either teaching or doing lead generation the WRONG way. They're focusing on vanity metrics that won't help their business, their strategy doesn't tie in to their big picture, they don't consider their audience. Tune in to uncover what's been missing from all the lead gen strategies you're used to seeing, and learn the four main components of strategically growing your list into an invaluable asset!
Apr 6, 2021 • 16min
273 - The Stop Doing List
In today's episode, I'm encouraging you to take the time to look at what's really driving the needle forward the most in your marketing, what's not and create a "stop doing" list. There's so much noise out there that suggests we as marketers need to show up on every platform every day, that we should try this new strategy or software, etc., or else we'll get left behind. If you continue to spread your time and resources across all of these projects that you can't put 110% behind, you will kill your business. There is great power in saying no to what isn't going to accelerate your growth and push the needle forward. Tune in today to get started on your STOP doing list!
Apr 1, 2021 • 22min
272 - The Do's & Don'ts Of Your Ad Creative
In this episode I'm diving into the do's and don'ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don't connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh's best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your creative, how to test new creative, and more!
Mar 30, 2021 • 23min
271 - Scaling Horizontally Vs. Scaling Vertically
In this episode, I'm sharing all my best tips and strategies for scaling your business both horizontally and vertically. First, I'll walk you through potential reasons you haven't been able to successfully scale in the past, actions you can take today to grow and scale your business, the key differences between scaling vertically vs. horizontally and why you should always be doing a little of both. I guarantee that if you can master the art of scaling, your business WILL grow, and that growth will be limitless. Tune in and I'll show you why!
